The Local SEO Calculus Gets More Complex
Local SEO continues to evolve in sophistication – especially for businesses with multiple locations or a growing internet presence. First, the basics: for brands to succeed with local SEO, they need to have these fundamental things sorted:
- Consistent NAP: Ensure Name, Address, and Phone Number (NAP) consistency across all locations and platforms.
- Google Business Profiles: Optimize each location’s Google Business Profile with accurate and detailed information.
- Local Content: Create location-specific content to engage local audiences.
- Customer Reviews: Encourage and manage online reviews to improve reputation and search rankings.
Further, fresh AI updates will affect brands’ search visibility by creating more opportunities to discover and giving users more detailed information that aligns with their search query. If you’d like to lean on AI to boost your local SEO, be sure to create rich keyword-rich content and be vigilant in keeping your site’s content fresher than your competition.
Additional hot topics that will shape the future of local search include brand authority – or your ability to cross-reference your content across multiple sources; pictures and user-generated imagery of your physical location to help customers understand what to expect; and social media links to show that your brand is active and well-followed on other platforms besides Google.
Is local SEO a priority for you? Let the experts at ASTRALCOM guide you. We offer comprehensive SEO and digital strategy services so that you can increase your online visibility and acquire brand-new customers.
