Don’t Believe Everything You Google

Beware: Google’s AI search may tell you to put glue on pizza or to boost your health by running with scissors. As Google integrates AI into its search results, people are noticing certain drawbacks, and several of these have gone viral. As with all of today’s AI generative tools, AI-generated Google responses can be inaccurate, incomplete, or provide answers that lack nuance compared to traditional search results. Common sense first, people!

A lesser but still problematic offense that some users find is that AI-driven answers are too generalized, offering less variety or presenting weak information. AI results can also dominate the SERP interface, pushing down organic results and making it harder for users to find traditional web links.

Shiny and new as this new feature is, it is such a nuisance that it has driven some people to find workarounds to make it disappear from their results. You, too, can stop seeing AI results in Google Search with a specific URL parameter trick: just add “&UDM14=0” to your search query. This prevents the AI-generated content from appearing in their search results entirely, giving them the classic Google experience without AI influence. This solution is simple yet effective for those who prefer to avoid AI-generated content and rely on organic search results.

Whether or not you need to kill AI search for your personal use, it will be a force to contend with in your brand’s marketing. If you’re looking for ways to optimize your web content now that AI search results are part of Google’s long-game play – and are sure to grow stronger over time – work with ASTRALCOM. Our comprehensive digital services will take your SEO marketing to the next level.