The Standard for Energy Efficiency has Been Raised

If you’re like most homebuilders, you’re watching the current dip in interest rates with a very close eye. Now is the time to establish your market edge as buyers begin to look around. Homebuilders looking to attract today’s energy-conscious and budget-minded buyers can leverage low Home Energy Rating System (HERS) scores as a powerful marketing tool. A low HERS score—a measure of a home’s energy efficiency—signals reduced energy consumption, cost savings, and environmental benefits. Homes with these scores are shown to have lower utility bills, enhanced comfort, and a smaller carbon footprint, appealing to buyers focused on sustainable living. Plus, who doesn’t like the idea of spending less on utilities?

Builders can use the HERS score as a clear, quantitative selling point in their marketing, showing buyers tangible long-term savings. Additionally, emphasizing homes’ energy-efficient features often justifies higher home prices, as buyers are willing to pay a premium for the promise of comfort and reduced monthly costs. For example, homes scoring around 57 on the HERS index can save owners hundreds of dollars annually on energy bills. Many buyers also find value in knowing that energy-efficient homes often maintain better resale value in the long term.

Using integrated products designed to streamline construction and enhance energy performance, like continuous insulation systems, can make it easier to achieve low HERS scores while still meeting current building codes. This not only appeals to sustainability-minded consumers but also helps builders comply with regulations and qualify for available energy efficiency incentives, potentially improving project profitability.

Low HERS scores give builders a compelling value proposition that meets the modern buyer’s demand for cost savings, comfort, and environmental responsibility. By strategically promoting these benefits, homebuilders can position their projects at the forefront of the energy-efficient housing market. If your HERS scores are compelling and you’re looking for the right marketing and storytelling to set your homebuilding brand apart, contact the experts at ASTRALCOM. We work with homebuilders throughout the U.S. to provide impact through digital marketing services, such as our game-changing campaign packs.