Healthcare Marketing Deserves a Makeover

The healthcare sector comes with a variety of marketing challenges, from regulation to privacy protections. Surprising as it may seem to utter “influencer” and “healthcare” in the same breath, major advertising agencies are doing just that.

We’ve been taking notes as big players like Ogilvy and IPG intensify their focus on healthcare marketing, even as the industry experiences rapid change. By leveraging AI tools, like WPP’s Decipher Health, these agencies can create more personalized and relevant campaigns. Many are also embracing influencer marketing, partnering with health influencers to resonate with specific audiences, especially Gen Z and millennials who trust relatable, authentic voices over traditional ads. This type of marketing calls for organizational shifts as well: these agencies are breaking down silos within their firms to offer integrated services that cater to both healthcare professionals and consumers. This holistic approach not only enhances engagement but also helps navigate challenges like evolving privacy laws.

If you are a healthcare marketer or part of a healthcare organization and want to learn from these trendsetters, ASTRALCOM can help. Work with us to bring elevated, comprehensive content strategy and digital marketing to your organization.