Learn How to Make Technology Work for Your Restaurant Brand Without Losing the Personal Touch

2025 brings fresh marketing trends that restaurant owners should embrace to stay competitive. From AI-driven personalization to sustainability storytelling, the key to success lies in effectively operationalizing this year’s trends. Here’s what’s taking the spotlight in restaurant marketing for 2025 and how you can make these trends work for your business

Hyper-Personalization with AI

AI-powered personalization tailors marketing efforts based on customer preferences, past orders, and behavioral data. Make it yours by implementing AI-driven recommendation engines in your online ordering system to suggest menu items. You might also use dynamic email marketing campaigns that send personalized promotions based on past purchases.

Sustainability & Ethical Storytelling

Consumers want transparent information and the knowledge that they are eating sustainably. Restaurants will do well to highlight sustainable sourcing practices on menus and social media, and use eco-friendly packaging wherever possible.

Subscription & Loyalty Programs

Happy customers keep coming back for more, right? These same customers want value-driven, long-term engagement with their favorite restaurants. Meet this desire by launching a subscription program for exclusive discounts, special menus, or priority reservations. If you have a loyalty program, upgrade it! Be sure to integrate mobile payment solutions for seamless redemption of loyalty points.

The Human Touch Still Matters

While technology enhances efficiency, hospitality remains a key differentiator in the restaurant industry. Train your staff to provide personalized, warm customer interactions that complement your digital channels. Use technology to enhance, not replace, human service—for instance, AI can streamline orders, but face-to-face service builds loyalty. Highlight your staff and their stories on social media to showcase the heart behind your brand.

2025’s restaurant marketing landscape is all about personalization, digital transformation, and human special sauce. Integrating these trends into daily operations can build deeper customer relationships and drive revenue. Which trend are you most excited to implement? We’d love to be your partners on this journey – check out the amazing results we’ve delivered for our restaurant clients.