Brands Should Focus on Users Over Keywords

No metaphor in marketing compares to the feeling of buying, using, and loving a product. Everyone does it – whether it’s a toothpaste that changed your morning routine, the perfect running shoe, or a gadget you couldn’t live without, the love of a product is a universal experience. In the tech world, startups often obsess over “product-led growth.” The idea is that instead of pouring tons of effort and money into marketing initiatives, brands work on perfecting their product so that it can speak for itself. 

This model allows the product to be its own marketing machine, as satisfied customers become advocates for a product. Its reputation drives success through online reviews, social media shares, and word-of-mouth recommendations. These may seem like simple alternatives to the often-abstract SEO world where digital marketers spend most of their time – but there is one salient takeaway that can be a game-changer for SEO and digital advertising. By focusing a marketing campaign on users rather than metadata, keywords, linking strategies, etc., brands can create an effective feedback loop between what they offer and how their customer feels about it. In this way, product-led SEO will help businesses build sound relationships with their most loyal customers. If your brand is ready to cultivate active, rewarding relationships with your customer base, partner with the team at ASTRALCOM. We provide comprehensive content marketing and SEO services to businesses in all industries.