Have You Thought About the User Experience of Your Brand’s Language?

Content marketing is the art and science of adding value to a customer’s experience through readable, straightforward content. This means that marketing language needs to be easy to read, understand, and remember, and imagery should be eye-catching and tell a story. Here are some things to keep in mind when designing your content marketing around readability:

• Consider your audience. Does your language speak to experts, the everyman, or both? Who benefits most from understanding your content?
• Prioritize ease. Most customers are likely at about an eighth-grade reading level, and even those with a higher level of education are likely to tune out content that requires too much brainpower. Keep your sentences short and avoid the passive tense.
• Measure your brand’s readability. Deciding on content’s quality and efficacy can be a highly subjective matter. Try working with tools that provide a quantitative measure of your brand’s readability to hold you accountable.

If you’re a brand marketer looking to lighten the cognitive load for your customers, partner with ASTRALCOM. We provide brands with clear, no-nonsense content marketing solutions to help them reach their target audiences.