Stakeholder Collaboration is Key to Business Growth

Marketers face many external challenges in communicating a business’s value to the outside world. But what about the process of attaining strategic alignment among colleagues, partners, agencies, and franchisees? In a recent podcast episode, an entrepreneur shares her tips for managing stakeholders and unlocking buy-in. Her insights explore the benefits of building a business and marketing strategy with a team. Campaigns that fold in multiple perspectives tend to perform better. While collaborating on creative content is more time-consuming than going it alone, the result is almost always a more effective sales tool. Plus, if an entire team was involved in creating a campaign, they would be more invested in seeing it come to fruition and generate results.

If you’re a franchise business looking for ways to co-create solid marketing campaigns, partner with ASTRALCOM. We bring over 20 years of digital marketing expertise to help restaurants and other franchise brands gain their customers’ attention and loyalty.