Getting Ahead in Local Search is Equal Parts Art and Science

Are you eager to outshine the competition when it comes to local search? There are a number of must-haves as you claim your share of the local search ecosystem. Here’s a checklist to ensure that your business gains the visibility and customer attention it deserves:

• Set up your Google Business profile. Verifying your business and setting up this profile is a quick way to ensure that Google recognizes you as an authentic business and will give you an immediate boost in local search results. Make sure to add relevant, accurate details to your profile and keep an eye on customer reviews and photos. The more active you are in responding to user-generated content, the more trustworthy you will appear to potential customers.
• Update your business information. Your Google Business profile is not the only place online that stores information about your local business. Verify that your details are up to date and accurate on Yelp, Facebook, TripAdvisor, and anywhere else you might show up online.
• If you are a brick-and-mortar business with multiple listings, create location pages on your website that are unique to each location. This will give you an SEO advantage and help ensure that your listings and location information are complete. The more original and detailed the page content is for each location, the better your site will perform in local search results.

If your brand is struggling with local search, partner with the team at ASTRALCOM. Our SEO and local search expertise will help you stand out and bring new customers in the door.