The Essential Content Marketing Guide for Healthcare Businesses

Healthcare brands have a unique advantage when it comes to empowering their customers with specialized information and knowledge. Healthcare practitioners have the training and skills to offer critical information when it matters most to people – which can help build affinity, trust, and a lasting relationship. However, not all healthcare knowledge exists as content marketing – and perhaps it should.

Content marketing can live on a blog within a website and should be structured and calendared according to themes and topics that are particularly salient for your customer base. For a brand just starting, think about your website as the ‘front door’ to your content marketing ecosystem. Your blog can tell your long stories, and you can take excerpts from your blog content and reformat them for social media posts. The more a particular topic attracts interest and attention across your various channels, the likelier it is that customers are eager to see more on that topic. Leverage this feedback loop with your audience as you plan out future content.

Once you begin to bank a substantial amount of content, make sure that it is well-organized and easy to access on your website. Ask yourself – can readers search for topics they care about by keyword? Do my headlines clearly spell out the topic and approach of each article? Is my content engaging to look at, complete with visual touches and imagery?

If you are a healthcare business looking to boost your digital engagement and attract new customers, connect with the team at ASTRALCOM. We work with various healthcare clients to build effective content marketing solutions and comprehensive digital strategies.