The Art of the Meta Description

How much time are you dedicating to the meta descriptions on your website? As it turns out, well-crafted meta descriptions are essential in driving clicks and improving clickthrough rates in search engine results. Meta descriptions are brief summaries that appear below the page title in search engine results. They provide users with a snapshot of what a page is about and can influence their decision to click on the link. Effective meta descriptions have the power to capture customers’ attention, incorporate relevant, SEO-boosting keywords, address users’ intent, and leverage your unique selling points. Here are a few ways marketers can optimize their meta descriptions for a higher volume of clicks and overall greater engagement.

• Lean into action-oriented language and writing that asks questions to capture users’ attention and entice them to click.
• Including relevant keywords in the meta description can improve its relevance to a user’s search query.
• Be concise. Meta descriptions should be short and to the point. Keep them to 50-160 characters to ensure each description is displayed correctly in search results and not truncated.
• Highlighting unique selling points in the meta description can set your page apart from competitors. Whether it’s a special offer, exclusive content, or unique benefits, showcasing these points can entice users to choose your page over others.
• Use a call-to-action in the meta description, such as “Learn more,” “Get started,” or “Discover now.” A compelling CTA can increase the likelihood of users clicking on the link.
• Avoid duplicate meta descriptions – Creating unique meta descriptions for each page on your website is essential, as duplicates can lead to confusion in search results and decrease clicks.

Are you ready to give your meta descriptions the attention they deserve? ASTRALCOM is here to help. Our deep knowledge of SEO will set you up for success in driving customer acquisition and engaging high-value users.