How To Lean On Local Search for Restaurants

While digital marketers may spend a fair amount of time keeping up with Google’s ever-evolving algorithmic changes, business owners tend to have their time absorbed by more time-sensitive issues. This is especially true for restaurant owners, who have enormous opportunities through Local SEO – but may lack the time or expertise to make it work for them. With the increasing use of location-based searches, restaurants must have a strong online presence in local search results. Here’s a starter guide for restaurant owners:

1.  Google My Business Optimization: A restaurant needs a complete Google My Business listing. Ensure that the listing is accurate and up-to-date, including essential information like business hours, location, contact details, and photos.
2.  Keyword Research: Effective local SEO starts with keyword research. Restaurants should identify relevant keywords and phrases that potential customers will likely use when searching for dining options in the area.
3.  Localized Content: Localized content is key to capturing the attention of local customers. The article suggests creating blog posts, articles, or guides that are specific to the restaurant’s location, neighborhood, or city.
4. Online Reviews: Managing online reviews and maintaining a positive online reputation is essential for local SEO. Encourage and incentivize satisfied customers to leave reviews on platforms like Google, Yelp, and TripAdvisor.
5. Mobile Optimization: Given the prevalence of mobile searches, be sure to optimize your restaurant’s website for mobile devices. Ensure that the website loads quickly and is user-friendly on smartphones.
6. Local Link Building: Building high-quality local backlinks can boost a restaurant’s local SEO. Consider partnerships with local businesses, participation in community events, or collaborations with local influencers to gain relevant backlinks.
7. Schema Markup: Implementing schema markup on the restaurant’s website can enhance its visibility in local search results. Schema markup provides search engines with structured data about the restaurant, including menu details, hours of operation, and more.
8. Consistent NAP Information: Ensure that the restaurant’s name, address, and phone number (NAP) information is consistent across all online platforms, including the website, social media profiles, and local directories. Tip – updating your Google My Business profile is a good way to streamline this information elsewhere.
9. Local Social Media Engagement: Active engagement on local social media platforms can help create a robust online presence. Posting updates, engaging with followers, and sharing user-generated content can all contribute to local SEO efforts.
10. Monitor Analytics and Adjust Strategies: Regularly monitor website analytics and track the effectiveness of local SEO strategies. Adjust and refine your approach based on data and performance metrics.

At ASTRALCOM, we know that digital strategy is more involved than running down a checklist. Get in touch for a comprehensive overview of what your restaurant can do to bring in more hungry eaters. We’ve helped restaurants of all shapes and sizes improve their digital engagement and expand their customer reach.