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Should You Let GPTBot Crawl Your Site?

March 14, 2024
in Artificial Intelligence, Search Engine Optimization
Richard Bergér

What Is GPTBot and How Can It Help Your SEO? To block or not to block – this is a new question for marketers who are deciding whether they should block GPTbot. GPTBot is a new web crawler created by OpenAI that gathers information from websites to improve the output of ChatGPT, an AI-powered language model. GPTBot […]

SEO Professionals, Advanced AI Has Entered The Building

March 7, 2024
in Artificial Intelligence, Search Engine Optimization
Richard Bergér

How Google’s Gemini is Transforming SEO For SEO professionals, watching Google’s updates on the web keeps us on the edge of our seats. In their latest announcement, Google aims to pit its AI capabilities firmly against OpenAI in launching Gemini, a powerful AI that will render its previous offering, Bard, obsolete. Gemini is purportedly designed to […]

What is Generative Engine Optimization?

February 6, 2024
in Artificial Intelligence, Search Engine Optimization
Richard Bergér

AI and SEO Combined Create Powerful New Solutions for Businesses Have you found your site lagging on the Search Engine Results Page behind a few corporate giants whose offerings overlap with yours? Many small business owners find this to be a frequent cause for concern – and, thanks to new research on the potential connections between SEO […]

Google’s New SEO Playbook Accepts AI-Generated Content

Does Successful Content Need To Be Human-Generated? The algorithm that fuels Google’s search is an ever-evolving source of truth for digital marketers. According to recent reporting, Google has made an SEO algorithm update to address the rise of AI-generated content, which is content produced by artificial intelligence systems rather than human authors. The update focuses on […]

Understanding the Interplay Between ChatGPT and SEO As We Know It

August 24, 2023
in Artificial Intelligence, Search Engine Optimization
Richard Bergér

How To Use AI-Powered Tools Like Chat GPT in Growing Your SEO Strategy Most savvy brands are aware of the business imperative of using SEO best practices to gain online visibility and customer traction. But have you considered how ChatGPT, an AI-powered language model, might offer advantages for business growth and efficiency? ChatGPT, an AI-powered language model […]

How Can Small Businesses Compete with Robots for SEO Credibility?

August 4, 2023
in Artificial Intelligence, Search Engine Optimization
Richard Bergér

Navigating Google is a Non-Negotiable for Small Businesses – How Can They Create Content That Speaks To the Algorithm? Small business owners have much in common – grit, readiness to hustle, and a commitment to their specific product or service that motivates tireless work and creativity. Less obvious, perhaps, is that all small business owners […]

New Meets Old: The Case for Merging AI Tools Classic Formats

Why You Should Not Abandon Your Tried and True Channels – And Do New Things A recent crash course on sales funnel design offered a mind-boggling combination of possible formats for consideration. Every brand will have a different potpourri of formats that make the most sense for your target audience, and I am a supporter of not […]

Chat GPT: A Gimmick, Or A Useful Marketing Tool?

Handy Ways To Automate Your Marketing Workflows with Chat GPT When Chat GPT hit the internet, a chorus of mixed reactions accompanied it. Some felt excitement and surprise at the “intelligence” of the bot; some felt creeped out and nervous about it; others began to fear for their jobs. Chat GPT will not put marketers out of […]

Is Artificial Intelligence Here To Stay for Marketers?

Artificial Intelligence is No Longer a Science Fiction Concept If the term Artificial Intelligence conjures images of humanoid robots and automated cars, you’re not alone. Many people consider AI to be a far-fetched, futuristic idea. In reality, most AI is happening behind the scenes through digital automation, data crunching, and customer behavior tracking. As such, AI presents […]

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