Optimizing Content for Google & LLMs: A Writer’s Guide

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How to Get Your Content Cited by AI: A Comprehensive Guide for 2025

Why You Need To Optimize Content for AI Recognition As generative AI becomes a mainstream tool for information discovery, the rules of content visibility are evolving fast. It’s no longer just about getting to the top of Google’s search results. Today, getting your content cited by AI models like ChatGPT, Gemini, and Perplexity is the […]
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AI Search Optimization: Technical Steps to Improve Visibility

Making Your Structured Data Accessible for AI Search Engines We’ve all been on the SEO bandwagon for years – but now that ‘Googling’ behaviors compete with ‘just ask ChatGPT,’ AI search deserves every brand’s attention. AI search optimization focuses on enhancing a website’s visibility and performance within AI-driven search engines. Unlike traditional SEO, which primarily […]
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Content Marketing is Still Hot in 2025

Top Trends in Content Marketing Show a Need for Data and Discernment Content marketing can be an enormous project for brands. Continued effort and investment in content marketing will help keep your brand relevant and visible in an increasingly competitive digital landscape. Content marketing builds trust, educates audiences, and enhances customer loyalty, all of which […]
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The Trends Shaping Content Marketing in 2025

How To Stay Ahead in Content Marketing Through AI, Authenticity, and Multichannel Experiences New year, new content to create! For all of the seismic changes that occur in the digital marketing world, creating fresh, valuable content remains a marketing priority. Content marketing in 2025 will be shaped by trends that focus on blending advanced technology […]
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How Content Strategy Can Flex Your Brand

From Persuasion to Lasting Impressions: How To Deliver Your Brand’s Messaging Creating content is an art in that it requires the ability to appeal to human emotions. To create lasting mental associations with a brand, content strategy should focus on building strong connections between customer needs and the brand’s identity. To do this well, marketers […]
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Clever Ways to Recycle Web Content

Why Recycling Content Should Be a Priority for Your Brand Most savvy digital marketers will stress the need for well-maintained, high-quality web content across your brand’s channels. For many marketers, assessing and keeping up with content needs can be daunting – it is time-consuming to create, expensive, and requires frequent maintenance. Enter: recycling. Did you […]
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Why Content Marketing Continues to Pay Off

Your B2B Customers Deserve You At Your Best – Content Marketing Can Take You to New Heights Content marketing has been a critical tool for businesses seeking to engage with their audience, build brand loyalty, and drive growth for years. As the online world becomes increasingly saturated, creating high-quality, relevant content remains more important than […]
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