Like any new thing, it takes a while before the overall market begins to embrace it. Sometimes, through a combination of ingenuity, evolution and timing, it becomes a necessity. With the conversation du jour centering around content marketing, it’s begun to interest many C-level executives, especially among our client base. Is content marketing for real? Is it actually something new? […]

Michael Brenner at NewsCred posted a great article about content marketing called, “Why You Need To Stop Selling In Your Content Marketing.” Therein, Mr. Brenner gives four solid reasons why you should stop promoting in your content and also offers up three good ways to use content to drive conversions. For example, one reason to […]

The Content Marketing Institute defines content marketing as, “the art of communicating with your customers and prospects without selling.” “Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date,” explains David Beebe, Vice President of Global Creative and Content Marketing for Marriott International. This all […]

We’re not saying that YOUR content marketing plan sucks, the data says it does. With consumers continually connected, marketers find it challenging to keep all their media channels firing like a well-oiled engine. Due to many kinds of obstacles, frequently, marketers fall short of reaching one of the basic outcomes in content marketing – personalization. […]

Nearly two-thirds (62%) of millennials feel a direct correlation between content marketing and brand loyalty, according to NewsCred’s survey of 501 millennials. But what’s the problem? They are turned off by the content they’re receiving. The survey points out that while content presents an amazing opportunity for brands, they have their work cut out for […]

In our Social Commerce Tactical Guide for 2015, we started out by saying how important blogs were. We called them the workhorses of the web. And they are! With a proper content strategy in place, blogs not only serve as anchors for your content strategy, they help establish process, enable the ability to measure effectiveness […]

Here’s a great formula on how to achieve “escape velocity” with content. While this post isn’t exactly fresh, it contains some juicy nuggets with regards to the components of velocity related to content. You know; the “viral” factor. Felix Salmon goes deep and shares some fundamentals. While Felix doesn’t actually come right out and say […]