This past 4th of July holiday in the Nation’s Capitol was something to behold. Especially because it was faked in the name of patriotism. For the first time in 36 years, PBS broadcast old footage for their normally live coverage of the 4th of July fireworks in Washington, D.C. Apparently, PBS’s “live” coverage also showed […]

ion interactive has a new infographic out. It’s brimming with tons (75 to be exact) of great quotes, info, facts and figures that will definitely get your content marketing motor running. Quotes like, “Content is the reason search began in the first place.” And, “Content Marketing is all the Marketing that’s left.” Facts and figures […]

Once you have your content ready to go, aside from the typical blog and social placements, where else can you get some real bang for your content marketing buck? NewsCred offers-up this great article as a resource for paid content placement stating that, “Paid distribution is a great way for brands to quickly grow their audiences and […]

Newscred’s Kylie Ora Lobell blogged this great post on “How To Ask Your CMO For A Content Marketing Budget.” Kylie’s post summarizes an interesting study done by IBM. Even though – no matter where we turn these days – content marketing is part of every conversation, many brands and executives still haven’t decided on the […]

Like any new thing, it takes a while before the overall market begins to embrace it. Sometimes, through a combination of ingenuity, evolution and timing, it becomes a necessity. With the conversation du jour centering around content marketing, it’s begun to interest many C-level executives, especially among our client base. Is content marketing for real? Is it actually something new? […]