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Publish Your Content Here, There & Everywhere

January 19, 2016
in Content Marketing, Search Engine Optimization
Richard Bergér

Its common knowledge that content is important for many reasons, including SEO. We also know from experience that creating, managing and publishing content across platforms is challenging. So, naturally, it’s easier to just publish the same content on your website, your blog and on all your social platforms. Heck, you can even use an app […]

Backlinks: The Content Marketing Two-For-One Tactic

January 14, 2016
in Content Marketing, Search Engine Optimization
Richard Bergér
SEO

Even though Google is constantly tweaking its algorithm, increasing some signals while devaluing others, one constant SEO tactic remains true and that is backlinking. Backlinking is the practice of getting your website links onto other high pagerank websites so that these sites refer traffic to yours. It’s a pretty straightforward tactic but it does require […]

3 Steps To Getting The Content Marketing Budget You Need

January 12, 2016
in Content Marketing
Richard Bergér

Newscred’s Kylie Ora Lobell blogged this great post on “How To Ask Your CMO For A Content Marketing Budget.” Kylie’s post summarizes an interesting study done by IBM. Even though – no matter where we turn these days – content marketing is part of every conversation, many brands and executives still haven’t decided on the […]

Content Marketing: The Conversation Du Jour

January 5, 2016
in Content Marketing
Richard Bergér

Like any new thing, it takes a while before the overall market begins to embrace it. Sometimes, through a combination of ingenuity, evolution and timing, it becomes a necessity. With the conversation du jour centering around content marketing, it’s begun to interest many C-level executives, especially among our client base. Is content marketing for real? Is it actually something new? […]

What Does The Movie Trainspotting Have In Common With Landing Page Conversions?

NewsCred posted Oli Gardner’s landing page philosophy and he’s right on the mark, for the most part, anyway. Though, after reading the article, we can’t really figure out how Trainspotting fit’s in. Nevertheless, Mr. Gardner illustrates some excellent points to incorporate in landing page development. Copy, design, interaction and psychology, point out Mr. Gardner, are […]

How Does Content Effect Search and The Buyer Journey?

December 8, 2015
in Content Marketing, Search Engine Optimization
Richard Bergér

You gotta love when an article starts out like this, “Thinking about using content marketing for your business? Not sure about where to start with SEO? This is for you. Here are the basics you need to know to get more search engine traffic for your site.” Brian Sutter does a bang-up job on explaining the benefits […]

The Purpose Of Content Marketing Is To Help You Sell Stuff, Right? Wrong.

October 8, 2015
in Content Marketing
Richard Bergér

Michael Brenner at NewsCred posted a great article about content marketing called, “Why You Need To Stop Selling In Your Content Marketing.” Therein, Mr. Brenner gives four solid reasons why you should stop promoting in your content and also offers up three good ways to use content to drive conversions. For example, one reason to […]

How Healthy Is Your Brand?

August 13, 2015
in Content Marketing
Richard Bergér

The Content Marketing Institute defines content marketing as, “the art of communicating with your customers and prospects without selling.” “Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date,” explains David Beebe, Vice President of Global Creative and Content Marketing for Marriott International. This all […]

Why Your Content Marketing Plan Sucks

June 25, 2015
in Content Marketing
Richard Bergér

We’re not saying that YOUR content marketing plan sucks, the data says it does. With consumers continually connected, marketers find it challenging to keep all their media channels firing like a well-oiled engine. Due to many kinds of obstacles, frequently, marketers fall short of reaching one of the basic outcomes in content marketing – personalization. […]

62% of Millennials Say That Content Drives Their Loyalty

May 26, 2015
in Content Marketing
Richard Bergér

Nearly two-thirds (62%) of millennials feel a direct correlation between content marketing and brand loyalty, according to NewsCred’s survey of 501 millennials. But what’s the problem? They are turned off by the content they’re receiving. The survey points out that while content presents an amazing opportunity for brands, they have their work cut out for […]

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