Once you have your content ready to go, aside from the typical blog and social placements, where else can you get some real bang for your content marketing buck? NewsCred offers-up this great article as a resource for paid content placement stating that, “Paid distribution is a great way for brands to quickly grow their audiences and […]

Newscred’s Kylie Ora Lobell blogged this great post on “How To Ask Your CMO For A Content Marketing Budget.” Kylie’s post summarizes an interesting study done by IBM. Even though – no matter where we turn these days – content marketing is part of every conversation, many brands and executives still haven’t decided on the […]

Like any new thing, it takes a while before the overall market begins to embrace it. Sometimes, through a combination of ingenuity, evolution and timing, it becomes a necessity. With the conversation du jour centering around content marketing, it’s begun to interest many C-level executives, especially among our client base. Is content marketing for real? Is it actually something new? […]

Michael Brenner at NewsCred posted a great article about content marketing called, “Why You Need To Stop Selling In Your Content Marketing.” Therein, Mr. Brenner gives four solid reasons why you should stop promoting in your content and also offers up three good ways to use content to drive conversions. For example, one reason to […]

The Content Marketing Institute defines content marketing as, “the art of communicating with your customers and prospects without selling.” “Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date,” explains David Beebe, Vice President of Global Creative and Content Marketing for Marriott International. This all […]

We’re not saying that YOUR content marketing plan sucks, the data says it does. With consumers continually connected, marketers find it challenging to keep all their media channels firing like a well-oiled engine. Due to many kinds of obstacles, frequently, marketers fall short of reaching one of the basic outcomes in content marketing – personalization. […]