Here’s Why It’s Worth Taking the Time to Create Marketing Personas A persona is a marketing and design tool that allows you to create a detailed picture of your audience and consider how your content will reach them on many levels. Creating a persona is not as simple as sketching out a hypothetical person in one specific […]

How To Keep Your Content Marketing Strong Amid Recession Conditions Interest rates are high, living costs are soaring, and businesses worldwide are gritting their teeth in preparation for the next recession. Most companies will look to marketing initiatives when making budget cuts; however, longitudinal data shows us that cutting back in marketing spending is not […]

Have You Tried Sourcing Content Marketing Ideas from Customers? Whether or not you’re new to content marketing, any marketer can relate to feelings of writer’s block. Content marketing involves creating original blog posts, articles, videos, infographics, and more to help educate and inform customers about your offering and add value to their experience of your brand. The […]

The Influencer Economy Braces for Big Change Influencers have been the bedrock of many brands’ marketing strategies for over a decade. Marketers look to influencers’ tremendous followings to add a sense of FOMO, lifestyle alignment, and polish to their products. The age of the influencer may be reaching its end, however. According to a recent FastCo article, […]

Looking to Grow Your Audience and Generate New Leads? Time To Invest in Content Marketing Content marketing is by no means a new tactic for marketers – yet, as businesses’ online footprints grow more and more complex, the value of solid content marketing continues to prove its case.   A content marketing investment can be a […]

Using Content Marketing Touchpoints as Conversational Assets Marketing prospects are people, first and foremost. Their day-to-day experience, memory, impulses, and loyalty are the most critical levers a business can aspire to understand. Robust content marketing strategies play to a customer’s desire for knowledge and value-adding information. These qualities are also quintessential elements of a good […]

Have You Thought About the User Experience of Your Brand’s Language? Content marketing is the art and science of adding value to a customer’s experience through readable, straightforward content. This means that marketing language needs to be easy to read, understand, and remember, and imagery should be eye-catching and tell a story. Here are some things to […]

Content is (Still) King – and Customers Rely On It To Form Their Perceptions It takes a rare marketer to think holistically about the combined effects of content marketing and customer experience. However, the pandemic showed us that content was the cornerstone of digital experience as businesses rushed to move their efforts to social media, […]