Content is (Still) King – and Customers Rely On It To Form Their Perceptions It takes a rare marketer to think holistically about the combined effects of content marketing and customer experience. However, the pandemic showed us that content was the cornerstone of digital experience as businesses rushed to move their efforts to social media, […]

CMW2021 Emphasized Artful Storytelling and Efficient Channel Use Content Marketing World is one of the major touchstones in the industry. This year’s conference was an energetic combination of inspiration and tactical advice. Here are some key takeaways: Content strategy needs to transform with the world. There was a lot of talk about people’s resilience, culture, and businesses […]

How To Convince Customers That Your Product Is Worth Their Attention It’s a tough pill to swallow – however, every marketer must know a salient fact: your customer does not care at all about what you sell at the end of the day. Small businesses struggle extra with this because they are so close to […]

A Case Study Proves That Multichannel Content Is King Content marketing is often an unsolvable problem for brands. It takes high investment and can have substantial results, but it can also fail to offer a strong ROI without consistent brand-building. Recent coverage of the software company Hubspot makes an excellent case for brands considering going […]

Sequencing, Communicating Value, And Specificity Are The Essential Ingredients In Effective Sales Copywriting Selling products, ideas, and experiences online is all about making a strong impression. It is crucial for marketers to hook a reader’s attention, convey something exciting and valuable, and drive the point home by signaling its relevance, all in just a few […]

Understand How To Work With Point-First Headlines Have you considered the impact your headline copy is having on users’ experience of your website? A point-first headline “is a headline that begins with the main point you are trying to make,” foregrounding the salient detail you want readers to retain rather than saving it for last […]

A Playbook For B2B Content Marketing When it comes to B2B customer acquisition, brands face even deeper challenges than when catering directly to consumers. Marketing messages need to be extremely tight, persuasive, and high-impact to drive partnerships and relationships at the B2B level. Here are a few best practices to position your content marketing prominently in a […]

Content Marketing Plays an Essential Role in Business Success For many digital marketers, content marketing is one of the oldest tricks in the book. As a strategy, it is a trusted way to build brand awareness, help audiences gain value from a brand, and build a consistent style and message around a brand. Done well, […]