We’ve always known that there is great potential in effective email marketing. You can be sure, that of all the digital marketing channels, email has the best ROI. Yet, like any other digital marketing tool, it takes knowing how to communicate effectively within the constraints of that specific channel. The Willow Creek Association is a […]

Zachys Wine & Liquor implemented a triggered email marketing campaign and generated a 53% increase in ecommerce revenue. But it wasn’t just because they sent an email blast to their subscriber base. There’s more to any successful email campaign than just a single blast and MarketingSherpa’s article uses Zachys Wine & Liquor to demonstrate just […]

We’ve often referred to blogs as the workhorses of the web. That’s because of their central role and anchoring aspect when it comes to content marketing. Have you ever wondered what the workhorse of marketing is? Well, it’s your newsletter because of its central and anchoring aspect when it comes to communicating with prospects and […]

MarketingSherpa issued this awesome article about how customers prefer to communicate with companies and you might be surprised by the findings. When it comes to email, everyone – all ages – prefer this method of communication, over all others. MarketingSherpa notes that these findings fly in the face of conventional wisdom; which says that these […]

You’d think researching the answer to whether or not customers want to receive emails from brands they interact with would reveal a fundamental truth. Alas, nothing is ever easy, especially in the digital world. But, that’s where MarketingSherpa comes in; they do that grunt work for the masses so that each of us doesn’t have […]

Here is Silverpop’s Ultimate Guide To Post-Purchase Messages. To be sure, email marketing is a horse of a different color, but with some of the best return on marketing investment (ROMI), we often wonder why more clients don’t concentrate on this “automatic win” channel. Especially so when businesses are selling products online, post-purchase email campaigns […]

In eMarketers article How Much Revenue Does Email Drive? we can see that some pretty heft folks have chimed-in with their thoughts. As such, there really isn’t much to write on this topic except to quote the article verbatim… “Respondents to an April 2015 survey indicated that email alone accounted for as much in revenues […]

NewsCred posted this article by Justin Zhu about email campaigns. “When planning your marketing mix, the most important component is email. Why?” According to Justin Zhu’s article,  it’s “because it’s the easiest way to reach people.” When you consider that 85 percent of the world (according to HuffPost) and 91 percent of the US (according […]

Back in October and November of 2014, we released two posts that became quite popular. In October, we released, “Content is King. Context is Queen. Conversion is the Royal Heir.” And in November we released “Situational Search Advertising. Right Message. Right Place. Right Time.” We just came across this post about context and email and […]