What Businesses Should Know About Google’s Core Update

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A Breakdown of Google’s August 2023 Core Update New season, new SEO update! The August 2023 Core Update marks a significant development for online marketers as Google introduces an algorithmic update. As ever, their aim is to continually enhance search results and refine users’ experience. This particular update can potentially impact the rankings of various websites across […]
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SEO, Paid Search, and the Complex Choreography of the SERP Every business wants to show up on Google’s search engine results pages with as much frequency and relevance as possible. But for smaller businesses, where every marketing dollar needs to be well-spent, how can they stay competitive? Many marketers understand the value of marrying an SEO […]
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A Summary of Google’s Revised Ad Policy As digital marketers know well, there is never a dull moment in SEO, thanks to Google’s evolving algorithms and policies. Google recently released an announcement about updates to Google Ads’ destination requirements that will improve clarity for advertisers. Changes to the destination policies will go into effect in March 2022. […]
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Did You Know That Google Can Change Your Google Business Profile? A well-tended Google Business profile is an essential SEO booster for local businesses. Keeping your business profile accurate, up to date, and fresh helps ensure that your local SEO footprint is current and your customers have the information they need to find you. It […]
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Check Out How Your Site Is Performing Since Google’s Core Web Vitals Update Just a few short months ago, Google launched a massive algorithm update that factored page experience into search engine rankings in a significant way. This was one of several core web vitals that Google put into effect this past Spring to ensure usability and […]
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Make The Most of Google My Business Local search remains a crucial tool for small businesses. Going local from an SEO perspective is hardly a new principle – for several years, users have been cultivating the behavior of running quick, on-the-go searches for services “near me.” In response, businesses have been beefing up their local SEO through […]
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