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Hungry? Google Maps Will Help You Choose Your Meal

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Hungry? Google Maps Will Help You Choose Your Meal

Searching For Restaurant Locations Is Now Sure To Whet Diners’ Appetites Google is constantly upping the ante when it comes to search engine functionality – perhaps with Maps more than anywhere else. As I’ve written about in the past, reviews as a feature of Google Maps puts pressure on restaurants and other small businesses whose […]

Rankbrain – 2018 Strategy Insights for SEO

Bob Warfield recently summarized key strategies to adopt in 2018 for SEO to make the most out of Google’s Rankbrain algorithm. The key points are outlined below. 1. SEO from a business webpage perspective Most SEO campaigns begin by organizing and mapping out a campaign. First, we tackle the webpage. – Which keywords will help […]

Google is Releasing an Official Ad-blocker this February

January 25, 2018
in Advertising, Google
Richard Bergér

Google recently made a major announcement on the release date for a new, official ad-blocker for Chrome. On February 15th, the tech giant will start blocking ads on Chrome, the most popular cross-platform browser. If this seems like a strange step for a company that relies so heavily on an advertising revenue, it actually isn’t. […]

How to Rank Better in Google Local Search? A Local SEO Checklist

January 18, 2018
in Google, Local Search
Richard Bergér

Whether you’re a small business or a big international chain, ranking well in Google Local Search and Google Maps can play a crucial role in boosting your website traffic and conversions. Optimizing for local search can be challenging, but the return is immense. Google recently released a study of local search results which reported the […]

Google Maps: Updated with new look and features

December 7, 2017
in Google, Mobile Apps
Richard Bergér

Google has once again rolled out an updated new look, taking users somewhat by surprise with the new Google Maps. The company has made what it feels are improvements to its navigation app by adding new visual aids that will enhance the user experience. With added icons and an updated color scheme, users can more […]

Content Marketing: How to Rank in the Google Answer Boxes

Google Answer Boxes are now providing a huge marketing opportunity for many businesses. For many years now, digital marketers have been struggling to overcome the challenges of SEO. Google’s algorithm revisions keep throwing marketers a curveball. But, have you ever searched for an answer using Google and received it right away? Well, that is now […]

It’s OK If You’re Not a Perfect Marketer – Neither is Google

November 9, 2017
in Google, Marketing
Richard Bergér

Embarrassment is trending up in marketing. As a marketing professional, you may feel that you have done everything right in your campaign. However, results sometimes don’t meet expectations, and errors do happen which can affect the bottom line. This is no reason to get down on yourself, sometimes things just happen. It’s OK if your […]

What Google’s Native Ads Say About the Future of Content Marketing

Recently, Google has launched a significant enhancement to its AdSense product. AdSense is the platform which serves Google ads that you encounter on a publisher’s website. For the first time, there are now 3 native content ad formats. These are the in feed, in article, and matched ads. This can be viewed as a big […]

Google Starts Limiting Search Ads on Addiction Treatment Queries

September 26, 2017
in Advertising, Google
Richard Bergér

Google has begun to restrict the display of ads related to narcotics and alcohol abuse treatment facilities. With this restriction, many rehabilitation centers have been directly affected. Essentially, around 40% of ads for searches which these types of facilities target have nearly disappeared. This includes those targeting keywords such as “drug detox,” “drug rehabilitation,” and […]

What’s the Average Click-thru Metric for PPC? For Display?

January 12, 2017
in Google, Search Engine Marketing, Thought Leadership Series
Richard Bergér

So, when we’re asked about an average CTR in display advertising, or an average CTR in a specific vertical in PPC, we have a lot of options on how to respond. For example, average CTR according to Google? According to the “market”? According to our experience in a specific vertical? Let’s try an experiment together […]

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