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Content Marketing: How to Rank in the Google Answer Boxes

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Content Marketing: How to Rank in the Google Answer Boxes

Google Answer Boxes are now providing a huge marketing opportunity for many businesses. For many years now, digital marketers have been struggling to overcome the challenges of SEO. Google’s algorithm revisions keep throwing marketers a curveball. But, have you ever searched for an answer using Google and received it right away? Well, that is now […]

It’s OK If You’re Not a Perfect Marketer – Neither is Google

November 9, 2017
in Google, Marketing
Richard Bergér

Embarrassment is trending up in marketing. As a marketing professional, you may feel that you have done everything right in your campaign. However, results sometimes don’t meet expectations, and errors do happen which can affect the bottom line. This is no reason to get down on yourself, sometimes things just happen. It’s OK if your […]

What Google’s Native Ads Say About the Future of Content Marketing

Recently, Google has launched a significant enhancement to its AdSense product. AdSense is the platform which serves Google ads that you encounter on a publisher’s website. For the first time, there are now 3 native content ad formats. These are the in feed, in article, and matched ads. This can be viewed as a big […]

Google Starts Limiting Search Ads on Addiction Treatment Queries

September 26, 2017
in Advertising, Google
Richard Bergér

Google has begun to restrict the display of ads related to narcotics and alcohol abuse treatment facilities. With this restriction, many rehabilitation centers have been directly affected. Essentially, around 40% of ads for searches which these types of facilities target have nearly disappeared. This includes those targeting keywords such as “drug detox,” “drug rehabilitation,” and […]

What’s the Average Click-thru Metric for PPC? For Display?

January 12, 2017
in Google, Search Engine Marketing, Thought Leadership Series
Richard Bergér

So, when we’re asked about an average CTR in display advertising, or an average CTR in a specific vertical in PPC, we have a lot of options on how to respond. For example, average CTR according to Google? According to the “market”? According to our experience in a specific vertical? Let’s try an experiment together […]

2017: When Google Became the Face of Your Business

January 10, 2017
in Google
Richard Bergér

Last year we worked with each of our clients to define how their buyers use the Internet to help them decide on which brands they’re going to buy from. We demonstrated that, in nearly all cases, prospective customers start their buyer journey with Google. Typically, this kind of search is keyword or keyphrase related. So, […]

Will Google’s Redesigned SERP Layout Increase Competition for Fewer Ad Positions?

This topic was important enough to have our Chief Technology Officer, Erik Jensen, write a post to help quell some fears and bring some sanity to Google’s most recent changes in search results display. Google doesn’t redesign their search engine result pages (SERP) very often, so when they do, companies and organizations who depend on […]

Google’s New(s) Order

July 9, 2015
in Google
Richard Bergér

John Dewey over at Tech News Today posted an interesting article on Google’s News Lab. In it he uncovers various updates and changes in how Google is working with journalists and media outlets to ensure that, ”…useful information is available to merely every person who has access to the internet around the world.” Google […]

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