U.S. Homebuyers Prefer Digital Tools As Complements To Their Home Search – Not As A Single Touchpoints The COVID-19 pandemic brought a suite of new tools and tech into the real estate sector. Homebuying is on the rise – yet the threat of illness kept many home shoppers sequestered and indulging their curiosity online.    […]

Updated April 11, 2022 Health And Wellness Begin At Home It’s no secret that the health and wellness industry has swept up significant parts of the market in lifestyle categories as expansive as fitness, food, clothing, cosmetics, and more. The homebuilding business, too, is seeing an increase in health and wellness priorities as features like […]

Here’s Why There is High Demand for Clean Air & Energy-Efficiency in New Homes. Innovation in the real estate world is not easy to come by – despite what keynote speakers and thought leaders across industries would have you believe, exponential progress does not map cleanly to sectors like home building and development. Homebuilders know […]

As Many Businesses Go Online, the Real Estate Industry Braces for an Onslaught of Virtual Buys. Between sheltering in place and a strong buyer’s market across the U.S., the homebuying frenzy that set in early in the COVID-19 pandemic introduced some new and surprising norms. What is often touted as a family’s most significant investment […]

Updated August 4, 2023 How Can Technology Become the Backbone of Real Estate? Buckle up, folks – it is no longer a secret that the next economic recession is around the corner. Nobel-Prize winning economist Robert Schiller has said so, and trends in real estate pricing across the country indicate a slump as housing costs […]

What questions can builders ask themselves to prepare for Nextgen living? While, at one point, American families prized private households and single-family dwellings, we are seeing a resurgence of households that consist of multiple generations of the same family. Why should living together under one roof happen under duress? Builders are starting to see that […]

Real Estate Experts Identify a Reliable Target Demographic in a Slow Housing Market   What does it mean for an entire sector to be in a slump? When it comes to real estate, it means diverting from years-long trends toward new buyer needs, shifts in market viability and complex customer profiles. This past spring, home […]

Updated February 12, 2022 Real Estate Goes Digital: How To Keep Your Edge With SEO These days, every business – small or large, family-owned or public, local or global – is a digital business. When it comes to something as concrete and tangible as a new home, it may come as a surprise that 95% […]