In An Online Minute, The Social World is Pulsing The digital world is vast, and the amount and quality of information exchanged between people each minute can boggle the mind. A recent roundup of statistics caught our attention, as it signals significant behavioral trends that marketers and online brands should be aware of in trying […]

Framework Alert! Identify With Your Target Audience Using This Powerful Tool Every marketer’s deepest hope is to address target customers in a way that feels relevant, useful, and personal. Speaking to their emotions, pain points, and desires creates a more meaningful impression and indicates that you can offer them legitimate value. How can they do this? Enter the value proposition canvas, a tool that helps businesses […]

The Space Between Transactions and Marketing is Just a Test Away Are you learning from and with your target customers as they engage with your digital content? If not – it’s never too late to launch simple A/B tests and discover more about what customers want. Perhaps you can find ways to tweak site configurations […]