Is Restaurant Exclusivity Worth Investment in the Metaverse? NFT tokens are taking a new turn in the restaurant world as franchise businesses get on board to reward and incentivize local owners to join the team. So far, “clubstaurants,” or private, NFT-based memberships to restaurants complete with concierges, exclusive access, and VIP treatment, tend to favor the ultra-rich. […]

Yes, Your Restaurant Belongs in the Metaverse These days, purchasing crypto-art is the next frontier for creating exclusive clubs in fine dining environments. Nation’s Restaurant News’ First Bite podcast reported that Chicago’s Scott Harris Hospitality is one of a handful of dining groups to launch a membership tier for customers to enter the metaverse. NFT’s can be […]

Has Your Restaurant Experimented with Incentive Marketing? Today’s market conditions are lobbing various challenges at restaurants, from supply chain shortages to staffing woes. As restaurants work to overcome these difficulties, there are a few quick wins they can try out from a marketing perspective to incentivize customers: Plant the right deals at the right time. […]

We’re Believers in Restaurant Marketing – Here’s Why Food and dining businesses operate on notoriously slim margins, yet marketing always deserves a place in a restaurant’s budget. According to some experts on the topic, a solid marketing strategy is as important as great food and high-quality service. Here’s a quick set of ground rules for restaurants looking […]

Return on Advertising Spend? Coming Right Up! Are you curious about how digital ads can work for your brand? In our recent case study, the team at ASTRALCOM shares how we helped a local restaurant business achieve a 2,841% return on advertising spend. In early 2022, we partnered with Abuelo’s, a chain of 35 Mexican […]

For Upscale Restaurants, Differentiation is All About Distinguished Service When today’s customer wants to dine out, there is no shortage of restaurant options for them to choose from. If you run a service-forward, white-tablecloth establishment, you can make a series of minor adjustments to a customer’s experience that will win them over as long-term, loyal diners.    […]

A Short List of Internet Essentials for Restaurants Looking to drive more locals to your restaurants? Effective SEO is the best way to help prospective diners find you. Many business owners equate SEO with on-page essentials, such as effective tagging, clear headlines, sharp content, and backlinking. However, businesses should consider several off-page details as unmissable […]

Why Restaurants’ Key Selling Points Matter More Than Ever Quick-service restaurants are serving a growing audience: people who are working hard to keep up with the cost of living, inflation, and basic goods like meals. For restaurants to remain top-of-mind for a frazzled, busy customer base, they can take a page from this case study and focus […]

The Pandemic Has Changed the Restaurant World – For Good Throughout the past two and a half years, one thing has been proven again and again in the restaurant world: profit margins are dangerously thin, and marketing dollars need to go in a direction that will definitely grow a business. In other words: if a […]

Here’s Why Online Ads are Losing Steam for Restaurant Marketers The pandemic had forced restaurants to try all possible avenues to find hungry customers through digital marketing, deals, neighborhood campaigns, delivery, social media innovation – you name it. Recent shifts in the online advertising landscape have amounted to more clutter than substance, causing online ads to perform […]