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The Link Between the Restaurant Business and Consumer Engagement

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The Link Between the Restaurant Business and Consumer Engagement

How Restaurants Can Transition From Reactive Mode To Strategic Positioning The past year has been a period of reckoning for the food and restaurant industry. Engaging customers through technology, storytelling, and personal connection has become a high priority for restaurants. The in-person chemistry between a restaurateur and their regulars has been sacrificed again and again […]

Restaurants – Now Is The Time To Lean In To Fresh Fruits & Veggies

Welcome To The International Year of Fruits and Vegetables Finally, a restaurant trend that appeals to the food itself, rather than a pandemic-related pivot. According to recent news, the United Nations has named 2021 the International Year of Fruits and Vegetables – meaning the world as a whole is ready for more plant-based food and healthy […]

The Future Of The Restaurant Business

After A Tough Year, The Restaurant Industry Is Poised To Bounce Back – But Not All At Once 2020 has inflicted challenge upon challenge to the restaurant industry. While growth looks promising in the coming year, it will be an uneven, rocky path to change. According to recent studies, recovery will be uneven across different geographies; restaurants […]

Restaurant Marketing For Trust

December 22, 2020
in Marketing, Restaurant and Food Service
Richard Bergér

Building Customer Trust is the Future of Restaurant Marketing At ASTRALCOM, we’ve been watching the seismic shifts to the restaurant industry closely throughout the pandemic. We’re in a new era for restaurants – and it’s characterized by instability. More broadly, 2020 has caused a sea change in how people – specifically, internet users – feel about trust, […]

How to Get Press for Your Restaurant

December 10, 2020
in Public Relations, Restaurant and Food Service
Richard Bergér

The Journey to Press Coverage in the Restaurant World At ASTRALCOM, we are fond of integrating PR in content marketing & digital strategy initiatives. Like any business, restaurants seeking press coverage will do well first to consider their target audience. Once you’ve identified your customer, you can prepare a messaging strategy that is most likely to resonate […]

How Restaurant Marketers Can Cope Amid COVID Instability

Here’s Why Restaurants with Strong Brands Will Continue to Delight Customers This Year Restaurants have had a rough go in 2020 – with constant changes to safety regulations and massive ebbs and flows of demand throughout the past several months, instability has come to flavor the business. At the same time, customers are beginning to […]

Blend Data with Creativity to Drive Restaurant Marketing

November 6, 2020
in Marketing, Restaurant and Food Service
Richard Bergér

How to Balance Restaurant Marketing with Business Operations Running a restaurant often involves focusing on reactive, short term management. Food – its seasonality, supply chain, and health & safety measures amid COVID-19 are among the chief factors restaurant owners need to juggle on a day to day basis. Not to mention staffing, customer satisfaction, and […]

How Restaurants Can Remain Digitally Relevant in 2020

Marketing Keeps On Cooking As 2020 Continues To Challenge Restaurant Owners As different cities worldwide experience lower COVID instances and life resumes somewhat as it did before, businesses are eager to re-identify their core audiences and incorporate smart digital strategies. In particular, restaurants have been through wave upon wave of change in 2020 – a […]

Restaurant Marketing During COVID-19

August 4, 2020
in Marketing, Restaurant and Food Service
Richard Bergér

From Lockdown to Reopening to Lockdown – Engaging Diners Starts with Being Clear and Trustworthy About Your Restaurant. COVID-19 has made takeout and delivery the name of the game for diners looking to visit their favorite restaurants in 2020. This seismic shift in business practices means that restaurants need fresh, new ways to promote their […]

What is Google’s Role in the Restaurant Industry?

What You Need To Know About Google’s Role in the Restaurant Space. Did you know that Google has a growing Food, Beverage & Restaurant vertical? Between Maps, Local Search, and user-generated content in the form of reviews, Google has a robust hold on how internet users find and assess different restaurant options. Just over a […]

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