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Restaurants, Is Your Value Proposition Aligned with Your Customer Base?

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Restaurants, Is Your Value Proposition Aligned with Your Customer Base?

Why Restaurants’ Key Selling Points Matter More Than Ever Quick-service restaurants are serving a growing audience: people who are working hard to keep up with the cost of living, inflation, and basic goods like meals. For restaurants to remain top-of-mind for a frazzled, busy customer base, they can take a page from this case study and focus […]

How Customer Expectations are Re-Shaping the Restaurant Industry

The Pandemic Has Changed the Restaurant World – For Good Throughout the past two and a half years, one thing has been proven again and again in the restaurant world: profit margins are dangerously thin, and marketing dollars need to go in a direction that will definitely grow a business. In other words: if a […]

Here’s How Restaurants Can Respond to the Waning Impact of Digital Ads

Here’s Why Online Ads are Losing Steam for Restaurant Marketers The pandemic had forced restaurants to try all possible avenues to find hungry customers through digital marketing, deals, neighborhood campaigns, delivery, social media innovation – you name it. Recent shifts in the online advertising landscape have amounted to more clutter than substance, causing online ads to perform […]

Why Healthcare and Restaurant Listings are Trending Today

February 28, 2022
in Healthcare, Restaurant and Food Service
Richard Bergér

What Search Data Tell Us About Today’s Consumer In what continues to be a race against the shape-shifting COVID-19 virus, national-scale patterns in search behavior can be challenging to pin down or trace to a unified consumer motivation. However, recent months have shown steady and significant increases in searches for several local business types, namely healthcare establishments, […]

2022’s Top Restaurant Trends

Three Ways Restaurant Brands Are Upping The Marketing Ante Serving customers an unforgettable meal is a sure-fire way to ensure their loyalty and devotion to your restaurant brand. However, a great meal without a hungry customer is hardly a product-market fit. These days, restaurant marketing is as core to the customer experience as dining. Here are a […]

Local SEO Essentials for Restaurant Brands

How Restaurants Can Claim Local Search Dominance Few things are certain in the world of digital marketing, but there is one thing that remains true no matter what: hungry people eat. With dining options that seem endless and a customer base that can be difficult to retain, local SEO for restaurants is an exceedingly competitive […]

When Restaurants Should Consider Direct Mail

Reviving The Tried-and-True Method of Direct Mail Ads for Restaurants Direct mail marketing campaigns are often touted as a proven method for quick-service restaurants to gain customers. At the same time, junk mail clogs up many peoples’ mailboxes, and it is too easy for a quality offer to get lost in the shuffle. If a […]

Now Is The Time for Restaurants to Explore Loyalty Programs

Here’s Why Loyalty Programs are Restaurants’ Strategic Play of 2022 The pandemic has created unparalleled challenges for the restaurant industry – and the businesses that have prevailed have either done so through a superior product or through digital innovation. Over the past year and a half, we’ve seen restaurants pivot to digital menus, integrate with […]

Four Ways To Keep Restaurant Marketing Fresh

A Recipe for Success and Customer Loyalty for Restaurants When it comes to managing restaurants, there is no shortage of things to keep you busy. Perhaps this is why marketing can often feel like an afterthought or becomes an underutilized tool for restaurant owners. Here are a few tips restaurant owners and marketers can keep in mind […]

How Customer Data Can Bring Restaurants Out of the Pandemic Slump

November 11, 2021
in Marketing, Restaurant and Food Service
Richard Bergér

A Time of Renewal for Restaurant Marketing The days of restaurants building relationships and loyal customer bases through face-to-face interaction are over – for now. When dining slowed to a jarring halt in Spring 2020, restaurants were confronted with sector-changing challenges. For some enterprising restaurants, the difference between shuttering and thriving depended upon their ability […]

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