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Will Google’s Redesigned SERP Layout Increase Competition for Fewer Ad Positions?

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Will Google’s Redesigned SERP Layout Increase Competition for Fewer Ad Positions?

This topic was important enough to have our Chief Technology Officer, Erik Jensen, write a post to help quell some fears and bring some sanity to Google’s most recent changes in search results display. Google doesn’t redesign their search engine result pages (SERP) very often, so when they do, companies and organizations who depend on […]

Search is King When It Comes To Last-Touch Channel Share

Adobe Digital Index and eMarketer provide some fascinating insights on search traffic. Stating that, “Search has grown at a modest but steady rate, reaching 44.5% of total referral traffic in 2015.” Regarding mobile search and traffic, the study points out that, “From 2013 to 2015 search ad share has grown in North America from 24.4% […]

Gehan Homes Creates Engagement After the Visit

When it comes to selling big-ticket items, businesses are accustomed to longer sales cycles. In a competitive scenario, where consumers have multiple choices, sales cycle engagement is critical to making the sale. Gehan Homes, from Dallas Texas, understands this after testing out some remarketing campaigns using adZooks! from ASTRALCOM. With remarketing campaigns using adZooks! from […]

Cabeau Enjoys a 627% Increase in Traffic!

Cabeau, Inc., in Woodland Hills, California chose ASTRALCOM as their search marketing partner and immediately realized the benefits. Working with exact same budget as their previous partner, ASTRALCOM was able to increase Cabeau’s traffic by 627%, in less than 30 days. See for yourself in this screenshot below: We typically produce awesome results like this […]

Situational Search Advertising. Right Message. Right Place. Right Time.

November 13, 2014
in Search Engine Marketing
Richard Bergér
competitive differentiators, situational messaging

In our whitepaper, “Engineering Consensus – The Syntax of Consumerism,” we talked extensively about ensuring the right message, in the right place, at the right time. If you haven’t read our whitepaper, it’d be a good idea to do so; specifically the section on “The Taxonomy of Society.” Therein, we classify consumers by group types. […]

Results: Driving Targeted Traffic To A Homebuilder Community

November 6, 2014
in homebuilder, Marketing, Search Engine Marketing
Richard Bergér
Driving traffic

In our recent post on strategy and tactics, this client example serves as a perfect illustration of when strategy and tactics come together to create conversions – which for the client, are interested homebuyers. The goal was to increase the amount of interested homebuyer traffic to a new home development in a desirable community, competitive […]

Ancient Olive Trees Also Grows Online Traffic with Help from ASTRALCOM

Northern California company, Ancient Olive Trees, has long worked with landscape architects to integrate their magnificent mature olive trees. They also produce an outstanding and unique olive oil from those very same trees, using a harmonious blend of early harvest Arbequina and Arbosana olives. Ancient Olive Trees turned to the team at ASTRALCOM to create […]

Truland Homes Renews Service Based on Previous Success

Earlier this year ASTRALCOM announced that we had renewed a term arrangement with Truland Homes to provide search engine marketing services. Truland Homes was formed in March of 2011 by its Founder and CEO, Nathan Cox, and has quickly become one of the largest home building operations in South Alabama. Truland is actively building in […]

H&H Homes Selects ASTRALCOM as Agency of Record

March 20, 2014
in homebuilder, Marketing, Search Engine Marketing, Search Engine Optimization
richard

Recently, ASTRALCOM announced that we had entered into a term arrangement as agency of record with H&H Homes to provide marketing, advertising and customer experience optimization services. H&H Homes, located in Fayetteville, NC was founded by Ralph and Linda Huff in 1991 and was named one of the top 100 builders in the United States […]

Mastrad Says “Oui” to Another Term of ASTRALCOM’s Search Engine Marketing Services

On February 7, 2014 we announced a renewed arrangement with Mastrad US to provide search engine marketing services. Since 1994, Mastrad, a French company specializing in unique kitchen gadgets, kitchen gifts, silicone kitchen utensils and baking tools, has been revolutionizing the culinary world with a line of products unlike any other. Founded by a team […]

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