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Practical Tips to Stay On Top of the Answer Engine Landscape

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Practical Tips to Stay On Top of the Answer Engine Landscape

November 7, 2024
in Artificial Intelligence, Search Engine Optimization
Richard Bergér

How is Generative AI Shaking Up the Marketing World? Just when you thought you had search engines figured out, Google has thrown a new wrench into the SEO game with answer engines. Tools like Google’s Search Generative Experience and others use generative AI to respond to users’ queries – and their efficacy will only get […]

Gemini Gems: A New Power Player for SEO

October 1, 2024
in Artificial Intelligence, Google, Search Engine Optimization
Richard Bergér

A New AI-Driven Curveball to Enhance Digital Marketing Have you heard of Google’s Gemini Gems? This new feature within Gemini introduces new opportunities for enhancing your SEO strategies that might just potentially revolutionize search engine optimization as we know it. Google Gemini is an AI initiative designed to compete with advanced AI models like OpenAI’s […]

SEO Moves at Lightning Speed. How Can You Keep Up?

Building in Safeguards to Keep Pace with SEO’s Rapid Evolutions Today, every business is a digital business. But not every business owner fancies themselves a keen digital strategist! Keeping up with the ever-evolving landscape of SEO can be challenging. By staying informed and adopting strategic approaches, marketers and business owners can effectively navigate the change. […]

A Tale of Two Search Engines

Google, Bing, and You: How To Optimize for Either or Both In the realm of search engines, Google and Bing dominate the landscape, serving as primary tools for online information retrieval. Today, Google remains the undisputed leader – but watch out for Microsoft’s Bing! It has steadily gained traction, offering a robust alternative with unique […]

GEO Is Here To Stay

September 3, 2024
in Artificial Intelligence, Search Engine Optimization
Richard Bergér

How GEO Will Change Your Brand’s Online Presence Generative Engine Optimization (GEO) marks a significant shift in how brands approach online visibility and customer engagement. Like many AI innovations, GEO is an emerging concept that builds on traditional SEO principles and is centered around optimizing content generative models like ChatGPT and Google’s Bard. As these […]

Cracking the Code of YouTube Traffic Sources

How To Analyze YouTube Traffic Recommendation and highlights pages across social media are a holy grail for many content creators. For instance, the home page recommendations on YouTube are prime real estate for anyone who wants to boost their videos’ visibility and exposure. Recent analysis sheds some light on this topic, which is both surprising […]

How Is Your Local SEO Game?

August 6, 2024
in Local Search, Search Engine Optimization
Richard Bergér

The Local SEO Calculus Gets More Complex Local SEO continues to evolve in sophistication – especially for businesses with multiple locations or a growing internet presence. First, the basics: for brands to succeed with local SEO, they need to have these fundamental things sorted: Consistent NAP: Ensure Name, Address, and Phone Number (NAP) consistency across […]

Newsflash: Google Leaked Hundreds of SEO Indicators – Here are the Highlights

Leak Alert! We Have Powerful New Data on Google’s Search Algorithm It is no secret that Google has an enormous amount of power in the digital landscape – and that its ever-changing algorithm makes it a moving target for marketers. It should be of interest to all in the field, then, that a recent […]

What Is the Shopping Graph and How Can E-commerce Companies Benefit From It?

June 20, 2024
in E-Commerce, Search Engine Optimization
Richard Bergér

Classic SEO is Not Enough for E-commerce Brands When customers shop online, they submit dozens of search queries, ask questions, and explore shopping websites to help them make an informed purchase. Savvy marketers will not be surprised to learn that Google has been collecting all of these inputs and, through AI and machine learning, has […]

A Website Redesign is Not Without SEO Risks

Redesigning Your Site? Don’t Forget to Prioritize SEO. Redesigning a website is like giving your business a makeover – it can be an exciting venture, promising a refreshed look, improved user experience, and potentially enhanced functionality. However, redesigns tend to lead to significant SEO setbacks if not managed carefully. Here’s a guide to set marketers and webmasters up for SEO success […]

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