How Do Reviews Impact SEO, And What Should Your Business Do About It? A recent article by Social Media Today explains in detail how you can roll out the red carpet for Google My Business (GMB) in order to maximize the value and uptake on local reviews. While Google+ has long since lost traction, GMB […]

New Season, New Algorithm: How Can Businesses Leverage User Intent? A search engine offers answers – however, Google’s ever-expanding model now allows for Search Journeys. Search Journeys are an extension of Google’s strongest, most powerful AI that allows context-driven results to emerge when users search for things using conversational or inexact language. The AI tracks […]

Does Your Site Use Javascript? If So, Your SEO May Need Attention Whether or not your site is built in JavaScript, there’s a chance you may need to tweak your SEO to improve performance. Google’s Martin Splitt, a frequent spokesperson and industry expert on SEO essentials and best practices, has been offering a video series […]

Audit Your SEO – It’s Like an Oil Change for Your Website What happens when you lose track of your website’s SEO? There’s a lot that can go wrong – from error pages to redirected links, duplicated content or content that doesn’t function across device dimensions. Keeping track of your website’s health and search engine […]

How Can You Harness the Full Potential of Your SEO? Knowing how to ensure your web content reaches people is highly contingent on the value of your SEO strategy. These days, reaching a significant place in the Google search lineup absolutely calls for high-quality site content. Leveraging keywords effectively throughout your site and using effective, […]

The Most Important Updates in SEO from 2018 SEO-focused Marketers, take note! Every other week, Google’s Webmaster Trends Analyst John Mueller runs a public informational meeting to answer questions from all sorts of SEO professionals. I’d recommend that anyone who works with SEO regularly attend a session! Search Engine Journal has ranked the top 36 […]

Rich Snippets are a Secret Weapon for Content Marketers Just when you think you’ve covered all of your bases in digital marketing, you may find yourself scratching your head when competitors rise to the top with new and improved SEO strategies. Why is it that some companies’ search results appear with star ratings, opening hours, […]

The Importance of Semantic Search Optimization Not long ago, the idea of talking to a machine to find answers to practical questions seemed futuristic. More and more, voice-enabled devices are becoming as commonly used as search engines, and with increasingly accessible price points, the surge of talking towers like Amazon’s Echo and Google Home shows […]

A natural language search is simply phrasing your search query like you would when talking to a real person. These phrases can either be spoken through voice search or typed into any popular search engine. Below are some tips to help you implement an effective natural language strategy. Think about what your audience wants As […]