Of course, you do. That’s what everyone wants.

With a significant portion of your marketing budget going to digital ad buys and social media efforts, you’re going to want robust conversion metrics to support that spend. If you’ve ever been tempted to increase your campaign budgets to increase your leads, only to find that isn’t always the result, you’ll want to continue reading. In the next section, we’ll show you the two main ways to go about getting more homebuyer leads from your website.

Like most homebuilders, you’re probably driving a good amount of traffic to your website. From that traffic, you’re probably converting around 1% into leads for your sales teams. In real numbers, that means you’re getting around 1 lead for every 100 website visitors you receive. If you’re converting 1% of your website traffic into leads, you can spend more money to drive more traffic, yet you’d still only be converting 1% of it into leads.

Instead, what if you didn’t spend more on advertising and converted 2% of your traffic?

Convert more traffic more often.

What if you started to generate 4, 6, or 10 homebuyer leads for every 100 website visitors?

What if you could do that without spending a single penny more in advertising? Would you like that?

It all starts with knowing the homebuyer journey. Understanding how to create awareness, build consideration, inspire intent and, ultimately drive a decision.

Know which channels homebuyers use, the kinds of content that help elevate buyers along their journey, which brand-related experiences to engage along the way, and deliver them at the right time. All of this creates a solid, confident customer experience which leads to a conversion.

You will convert more of your traffic into leads by giving homebuyers a more contextual customer experience.

Understanding the mechanics of a conversion goes a long way in being able to create brand-authentic, compelling, and inspiring landing page experiences that turn visitors into leads.

Just a few examples of feedback from actual homebuilders we’ve helped:

You can learn more about how to improve your conversion rates with our Conversion Marketing Thought Leadership Series posts.

Check them out here. Learn about the 4 C’s at this link. Also, be sure to download the Digital Journey to a New Home Purchase whitepaper.

Want to start converting more website visitors into homebuyer leads for your sales team?

Let’s have a conversation.

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800.536.6637