The Mechanics of a Conversion
Engaging content delivers a good CTR and an inspiring customer experience produces a higher conversion rate.
From a digital marketer’s perspective, the customer journey really boils down to the Four C’s;
1. Content
2. Click-Thru-Ratio (CTR)
3. Customer Experience Context
4. Conversion
It is important to note that the Four C’s have been listed in order. Content drives CTR into a Customer Experience context; which ultimately drives Conversions.
Learn more about how we deliver higher conversions and check out our latest customer journey white paper, “The Digital Journey to a New Home Purchase” here.
