Google Has Updated its Ad Policy

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Google Has Updated its Ad Policy

A Summary of Google’s Revised Ad Policy As digital marketers know well, there is never a dull moment in SEO, thanks to Google’s evolving algorithms and policies. Google recently released an announcement about updates to Google Ads’ destination requirements that will improve clarity for advertisers. Changes to the destination policies will go into effect in March 2022. […]
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Four Principles That Will Transform Your Digital Advertising

There Has Never Been A Better Time To Reinvigorate How You Approach Creative For digital advertisers, creative approaches can be challenging to pin down. Ads are a part of digital culture and need to be on-trend, attention-grabbing, and compelling. Google released a recent report that details four principles to ensure strong results through their ads platform. Here’s […]
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Here’s Why PPC Marketing Needs A Firm Strategy To Stand On

The Foundations Of Great Pay-Per-Click Campaigns Are Connected To Human Needs Pay-per-click advertising is becoming such a saturated area of digital marketing; it can be challenging to know where to begin. There’s an impressive, ever-growing number of advertising networks to take advantage of – how can you determine which is best for your business?    […]
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Google Releases a New Set of Personalized Advertising Policies

How To Navigate Google’s New Personalized Ad Requirements Personalized ads through Google are a robust way for marketers to reach their target audience. Once called interest-based advertising, this method closes the loop between the data that users share with Google – things like their age, location, interests, key demographic data, and previous searches – and […]
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How to Spend Wisely on Advertising During a Crisis

Buckle Up, Marketers – As Budgets Tighten, So Must Digital Strategy. While the scale of the impending economic crisis remains contested and mostly unknown, many companies have started trimming back their budgets. As marketers know painfully well, ad and marketing spend are often one of the first places to take a hit when companies go […]
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Recent Highlights In Advertising

Everything you Need to Know about Advertising Today There are a number of key topics in the world of advertising these days. As experts in search engine optimization, the team at ASTRALCOM is always interested in the latest news from Google. From a financial perspective, Google has had an incredible year. Its parent company, Alphabet, […]
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Amazon Has Already Begun Priming Its Ad Business

Amazon is well known for its ability to disrupt market after market. Its next target? The advertising industry. To break into an industry dominated by Google and Facebook, the company will spend the next year expanding its infrastructure with hopes of attracting more brands to buy its ad space. In addition to building out its […]
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An Explanation of Trump’s Advantage with Facebook Advertising

Recently, Brad Parscale was named once again as the campaign manager for Donald Trump’s 2020 re-election bid. Parscale is a digital marketer who successfully managed Trump’s online advertising campaign in 2016. According to Parscale, Clinton’s campaign spent hundreds of times more compared to Trump’s to run about 1,000 Facebook ads. CPM, also referred to as […]
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