How Google Ads Have Changed (And Why You Need To Adapt Your PPC Strategy) If you’re still building Google Ads campaigns around keyword lists and match types, you’re designing for a system that no longer exists. Google’s auction doesn’t match keywords to queries anymore; it matches your offering to inferred user needs based on conversational […]

A Summary of Google’s Revised Ad Policy As digital marketers know well, there is never a dull moment in SEO, thanks to Google’s evolving algorithms and policies. Google recently released an announcement about updates to Google Ads’ destination requirements that will improve clarity for advertisers. Changes to the destination policies will go into effect in March 2022. […]

How To Navigate Google’s New Personalized Ad Requirements Personalized ads through Google are a robust way for marketers to reach their target audience. Once called interest-based advertising, this method closes the loop between the data that users share with Google – things like their age, location, interests, key demographic data, and previous searches – and […]