Now, users can control the ads that are served to them from Google’s core sites. Google is rolling-out a new feature for users, who are logged into their account, which will allow them “to choose their areas of interest from a list provided, as well as add new topics not included in the list.” According […]

There’s a lot of buzz lately, but not a lot of data, regarding ad blocking. Yet, there’s a lot of activity in this space because it’s potentially a game-changing dynamic for marketers and advertisers. Certainly it would be for consumers. PageFair and Adobe partnered back in 2014-15 in order to develop estimates of the ad-blocker […]

What does it take to develop a comprehensive retargeting strategy “that drives results at every stage of the marketing funnel?” Not up on remarketing? Remarketing allows marketers to directly connect with and engage their audience with personalized ads and messaging after the initial brand encounter. With clearly measurable ROI and consistently strong performance, remarketing /retargeting […]

When Easy Motion Electric Bikes contacted us in June, we didn’t know a thing about electric bikes. Yet, we were immediately interested and excited by this opportunity because some of us here at ASTRALCOM are avid cyclists. After obtaining a couple of eBikes to test-out and live with, we went to work on social media […]

Remarketing. It’s on the rise and it’s become part of the smart marketer’s arsenal. But how are companies using this tactic and how beneficial is it, really? If you’re an ASTRALCOM client, you’re likely already on our adZooks! display program and you’re seeing the benefits of both display advertising and remarketing. Read what we did […]

Read what Deutsch North American CEO Mike Sheldon says about relationships between marketers and agencies, in this interesting article from Adweek. He specifically states that, “We have lost a lot as an industry by clients having 15 different vendors who don’t know each other, who show up at maybe a meeting once a quarter or […]