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True Built Home Chooses ASTRALCOM For Display, Search and Content Marketing

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True Built Home Chooses ASTRALCOM For Display, Search and Content Marketing

When comparing start-of-month metrics for True Built Home, we see an immediate 8% increase in traffic sources after the start of our multichannel campaign. Looking further into these nascent metrics, we see that our adZooks! remarketing effort alone is driving the highest percentage of on-site engagement (out ranking organic and even referral traffic). Other important […]

The Rise of Retargeting/Remarketing

September 22, 2015
in Advertising
Richard Bergér

What does it take to develop a comprehensive retargeting strategy “that drives results at every stage of the marketing funnel?” Not up on remarketing? Remarketing allows marketers to directly connect with and engage their audience with personalized ads and messaging after the initial brand encounter. With clearly measurable ROI and consistently strong performance, remarketing /retargeting […]

ASTRALCOM “Electrifies” Display and PPC Results for Easy Motion Bikes

September 8, 2015
in Advertising
Richard Bergér

When Easy Motion Electric Bikes contacted us in June, we didn’t know a thing about electric bikes. Yet, we were immediately interested and excited by this opportunity because some of us here at ASTRALCOM are avid cyclists. After obtaining a couple of eBikes to test-out and live with, we went to work on social media […]

You Know That We Know That You Know We’re Following You Around, Right?

June 16, 2015
in Advertising
Richard Bergér

Remarketing. It’s on the rise and it’s become part of the smart marketer’s arsenal. But how are companies using this tactic and how beneficial is it, really? If you’re an ASTRALCOM client, you’re likely already on our adZooks! display program and you’re seeing the benefits of both display advertising and remarketing. Read what we did […]

Checkout the Agency Trends for 2016

April 23, 2015
in Advertising
Richard Bergér

Read what Deutsch North American CEO Mike Sheldon says about relationships between marketers and agencies, in this interesting article from Adweek. He specifically states that, “We have lost a lot as an industry by clients having 15 different vendors who don’t know each other, who show up at maybe a meeting once a quarter or […]

Catalina Express Chooses ASTRALCOM’s adZooks! to Reach New Local Audiences

Advertising during the holiday season is always a tough job. You can imagine the amount of advertising messaging the typical shopper encounters. Typically, response and ad click-thru rates are low. It makes sense because the market is flooded with messages for year-end specials and holiday deals on all sorts of stuff. Connecting with consumers, of […]

ASTRALCOM’s Top 5 Tactics in 2015 for Every Business on the Web

January 13, 2015
in Advertising, Marketing
Richard Bergér

This year, businesses will continue to face evolving challenges in connecting with their audiences. As SEO and content marketing merge further and as the Internet of Things becomes a thing, you’ll want to focus your advertising, marketing and customer experience initiatives on these five areas: 1.) Content Marketing 2.) Responsive Design 3.) Mobile Device Targeting […]

A Marketer’s Guide to Improving Outcomes, from Google

With multiple customer touchpoints, every customer journey presents brands with multiple opportunities to connect with consumers. From our post on Situational Search Advertising, we know that we can ensure that the right message occurs at the right time, but that’s just the beginning. How can we be sure that each customer touchpoint is performing optimally […]

Orange County-Based Homebuilder Wants More of What ASTRALCOM Delivers

With digital advertising campaign results that crushed expectations (and the competition), The Olson Company added ASTRALCOM’s adZooks! syndicated banner ad campaign service to all of their communities. Because each adZooks! campaign delivers a monthly average of ad views above 1,000,000 and an average of more than 650 referrals, it was an easy decision for them […]

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