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How To Walk The Line During a Period of Economic Uncertainty

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How To Walk The Line During a Period of Economic Uncertainty

March 14, 2023
in Business Development, Client Acquisition
Richard Bergér

How Brands Can Appeal to Customers During Challenging Times Three years from the start of the pandemic, we are no longer starting all emails with “in these uncertain times,…”. However, the economy is giving mixed messages between persistent inflation, a healthy job market, and soaring interest rates. Consumers are puzzled, and brands are unsure how […]

B2B Marketers, How Do You Select the Best Marketing Software?

Key Reasons Why Marketing Tech is Evolving Marketers today do far more than generate and oversee content creation. In the B2B space, marketing technology is the most important initiative – and likely the greatest expense – businesses must work with. Marketing executives rely on various software products to understand and navigate privacy regulations, automate their analytics, justify […]

Why Brands Need To Focus on Being Relatable

How Can Brands Establish Credibility? Act Like a Friend to Potential Customers. Brands can do endless acrobatics to be persuasive and relevant to their target customers. However, what will resonate most profoundly and contribute to ongoing loyalty is a sense of relatability between a person and a brand. In digital campaigns, brands need to feel […]

Strategy and Tactics and Objectives, Oh My!

It’s nothing to be frightened of. Yet, I often hear from clients how they don’t truly understand the difference between a strategy and a tactic, or between a goal and an objective. This is such a critical part of marketing and business development success, that it’s worth ensuring we fully understand the differences between these […]

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