Marketing and advertising any product is always challenging, especially for new brands. However, when it comes to marketing products and services that are highly controlled and potentially constrained by legal issues, it can be even more difficult. Some of the most challenging industries for marketers include financial services, cannabis, and alcohol. There are very high […]

To say that traditional advertising may be on its deathbed is an understatement. This can be seen in the wake of a significant slowdown by global adverting giants. Mega consumer goods companies like Unilever and P&G have significantly cut their advertising dollars this year. Many experts say that this is not just a trend. It […]

One of the most difficult aspects of publishing content is knowing how often to post. To get optimum SEO results, how many times should brands be posting per week? How many blog posts, videos and social media posts are really enough? Do you need to post new content each day, or is a few times […]

Do you have any idea about how much content is being uploaded to the Internet? Check these numbers out – every minute users are: • Uploading 72 hours of video on YouTube. • Sending 204 million messages via email. • Sharing 2.46 million pieces of content on Facebook. • Tweeting 277,000 times on Twitter. • Pinning 3,472 images on […]

This past 4th of July holiday in the Nation’s Capitol was something to behold. Especially because it was faked in the name of patriotism. For the first time in 36 years, PBS broadcast old footage for their normally live coverage of the 4th of July fireworks in Washington, D.C. Apparently, PBS’s “live” coverage also showed […]

ion interactive has a new infographic out. It’s brimming with tons (75 to be exact) of great quotes, info, facts and figures that will definitely get your content marketing motor running. Quotes like, “Content is the reason search began in the first place.” And, “Content Marketing is all the Marketing that’s left.” Facts and figures […]

Once you have your content ready to go, aside from the typical blog and social placements, where else can you get some real bang for your content marketing buck? NewsCred offers-up this great article as a resource for paid content placement stating that, “Paid distribution is a great way for brands to quickly grow their audiences and […]