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What’s Truly Worth It for Customers? Here’s How Customers Assess and Perceive Value.

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What’s Truly Worth It for Customers? Here’s How Customers Assess and Perceive Value.

March 12, 2020
in Customer Experience
Richard Bergér

How To Optimize Your Customers’ Perception of Value Marketers and marketing scholars often speak of marketing like a performance – the way a brand stages its campaigns is not unlike the way performances work to enchant an audience. In this frame of thinking, there’s a barrier between your company and your target customer – on […]

How Can You Use Psychology To Strengthen Customers’ Confidence?

Psychology Teaches Us How To Increase Customer Confidence Imagine your customers feeling a sense of pride and satisfaction in choosing your brand, in making you their go-to destination for products and services. Gaining customers’ confidence is no easy task – and is an important area of focus for content marketers. So what can you do […]

Walgreens Introduces a Digital Marketplace

Walgreens Takes the Complexity out of Healthcare through a Digital Platform Being a household name is just the beginning, as Walgreens’ new digital strategy proves. The drugstore brand just launched a digital platform called “Find Care Now,” making it competitive with ZocDoc and other online find-a-practitioner services. Walgreens’ digital user base is staggering – with […]

Content Marketing Personalization: 4 Brands’ Winning Tactics

Today’s consumers demand customized experiences and want equally personalized interactions with their favorite brands. That’s why more businesses are beginning to embrace personalized content marketing, as opposed to the traditional spray-and-pray mass marketing. Companies that have made the transition to more personalized online marketing are already seeing very positive results. By sharing the right type […]

Millennials, Marriage, Families, Buying Homes, Being Found

Updated January 17, 2021 This single quote from a recent BOSS Magazine article about millennials speaks volumes for our homebuilder clients, ”For home builders, and home building product companies, this much is clear: the companies that will win [millennials’] trust and return business will be the ones that can be the resource they’re looking for, […]

What Does Customer-Centric Really Mean?

In our white paper “The Digital Journey to a New Home Purchase” we defined the journey using the 4 C’s methodology: (1) Content leads to a (2) Click-thru, which leads to a (3) Customer Experience which produces a (4) Conversion. Another way of stating it is: Engaging content delivers a good CTR and an inspiring […]

How is Bounce Rate Calculated?

Every marketer and webmaster knows what bounce rate is. But not many know how bounce rate is calculated. Kissmetrics does a superb job of breaking down the components of bounce rate in this insightful post. They even have an equation for bounce rate: Rb – Tv / Te. In other words, bounce rate = total […]

What Does A Customer-First Business Look Like?

May 14, 2015
in Customer Experience
Richard Bergér

Forrester Research’s 2007-2014 Customer Experience Index studies showed that companies that were customer experience leaders generated a cumulative total return of 77.7%. Even more surprising, customer experience laggards generated a -2.5% return. That’s not a small difference. Just look at Watermark Consulting’s 2014 Customer Experience ROI Study and you’ll see the reasoning that will help […]

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