Visual Design: A Nice-To-Have or a Strategic Lynchpin?

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Is Your Visual Branding Working Hard Enough for You?  McDonald’s has its ‘Golden Arches,’ and Nike has its ‘Swoosh.’ What is the first visual image you want to conjure in your customers’ minds when they think about your brand? Make no mistake – there are relatively low-cost, easy ways to handle branding through free tools […]
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