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What Is the Shopping Graph and How Can E-commerce Companies Benefit From It?

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What Is the Shopping Graph and How Can E-commerce Companies Benefit From It?

June 20, 2024
in E-Commerce, Search Engine Optimization
Richard Bergér

Classic SEO is Not Enough for E-commerce Brands When customers shop online, they submit dozens of search queries, ask questions, and explore shopping websites to help them make an informed purchase. Savvy marketers will not be surprised to learn that Google has been collecting all of these inputs and, through AI and machine learning, has […]

How To Make Your Website a Conversion Machine

June 18, 2024
in Conversion, E-Commerce
Richard Bergér

Are You Making It Easy for Your Customers to Make Purchases? Landing page design is an ever-present albatross for digital marketing and e-commerce businesses. How can you get people to your site? Where will they discover you? And then, once they arrive, can they have a frictionless experience conducive to making purchases or completing a […]

Search Marketing That Helps You Move Inventory

September 7, 2021
in E-Commerce
Richard Bergér

How Quickly Can You Optimize E-Commerce Sales? Are you looking for a way to expedite your sales funnel? Every e-commerce shop has been there – perhaps due to an excess of stock in a specific category or in an effort to make the most of a seasonal promotion. There are several ways to align your search […]

The Future Of Retail Rests On Predictable Unpredictability

June 22, 2021
in E-Commerce
Richard Bergér

A New Report By Google Unpacks Where Retail Is Going The way people shop has been forever shifted by the past 16+ months of pandemic living. Customers’ comfort levels, expectations, desire for convenience, and shifting needs are the fodder for a complex retail landscape. A new report by Google explores a few fascinating behavioral changes that are […]

Online Sales Platforms Position Apples vs. Oranges with Price Decoys

June 17, 2021
in E-Commerce
Richard Bergér

Are You Using The Decoy Effect? When it comes to marketing goods online, the price you list is a very consequential matter. Online sales platforms and search engine results pit similar products against one another to gently encourage people to spend more money. One “particularly cunning” pricing method is called the decoy effect. The decoy effect […]

Is It Possible To Build SEO Into An Ecommerce Product?

February 18, 2021
in E-Commerce, Search Engine Optimization
Richard Bergér

Attention eCommerce Marketers: It’s Time To Attach SEO To Your Products Is there a way to maximize the organic growth of online traffic? They may just be – and, according to one strong report, it all comes down to optimizing products’ searchability over content marketing. Not only does product SEO make the experience easier for shoppers […]

Are You Curious What Google Knows About Purchase Behavior?

November 13, 2020
in E-Commerce, Google
Richard Bergér

Dive Into Google’s Recent Research on Consumer Purchases Recently, Google put out a report analyzing how consumers behave and make purchases online. The report discusses a complicated grey area of purchase intent or purchase consideration, which sits somewhere between customers’ triggers and purchases, and reveals how and where consumers explore products. Called the “Messy Middle,” the report […]

How E-Commerce Shops Can Make The Most of the Holidays

November 3, 2020
in E-Commerce
Richard Bergér

Cashing-in on Ongoing E-Commerce Efforts at the Most Profitable Time of Year As we peer ahead into the holiday shopping season, e-commerce shops would do well to prepare for strong content marketing campaigns, refreshing their websites to maximize search traffic. Navigate your site as a user might – is it easy to find everything you’re […]

Yes – It Is Possible to Increase Your Rank in Amazon Listings

September 11, 2020
in E-Commerce
Richard Bergér

Fulfillment By Amazon Brands Have A Whole New SEO Code to Crack It’s a familiar feeling, running a search for an item you know you’ll find on Amazon and finding hundreds of results scattered across dozens of pages. If you are a brand leveraging Amazon to reach customers, how can you edge your way to […]

Are You Selling Products Online? Google Just Made Things Easier.

May 20, 2020
in E-Commerce
Richard Bergér

Google Shopping Now Allows You To List For Free. In a dramatic shift, Google Shopping has opened up to free product listings for this first time. For the past eight years, Google has required listers to pay a fee – however, the heat is on these days, as the tech giant edges in to compete with […]

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