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Common E-Commerce Blunders To Avoid

February 27, 2020
in E-Commerce, Search Engine Optimization
Richard Bergér

Avoid These Common SEO Mistakes On Your Brand’s E-Commerce Site Just like all sites your brand puts online, your e-commerce site needs to be optimized for search. Yet – when it comes to e-commerce, it’s possible to make things harder for yourself by tripping over a few common blunders. For instance, if you have too […]

What To Keep in Mind When Setting Up a Webshop

October 4, 2019
in E-Commerce
Richard Bergér

Ready for Ecommerce? Here’s How To Stay SEO-Savvy Selling products online is a massive undertaking. Don’t let the glossy, step-by-step nature of eCommerce platforms trick you into thinking your product will go flying off the virtual shelves immediately – it’s essential to research the best eCommerce platform for you, and from there, to dig in […]

How To Connect SEO Enhancements with Profit

September 18, 2019
in E-Commerce, Search Engine Optimization
Richard Bergér

What Does Your Business’ ROI Calculation Look Like? There is no shortage of ways to invest your time, energy and resources when it comes to building out a healthy SEO strategy. And yet, it is often unclear in discrete dollars and cents how profitable your SEO enhancements are or might be. As I’ve discussed in […]

How to Get Your Products Front and Center to Increase SEO Conversions

August 23, 2019
in E-Commerce, Search Engine Optimization
Richard Bergér

What is Retargeting and Why Does it Matter? SEO is all about helping users find and connect with the most relevant information online. Its usefulness as a sales funnel is another story – as a recent article in Practical Ecommerce puts it, a frequent complaint about SEO is that it drives content and brand visibility […]

Ready to Boost Your E-Commerce Site? Check Out This SEO Checklist to Help You Get Started

The Roadmap to E-Commerce Success Requires Giving Your SEO Some TLC Selling products online is an exciting way to approach new markets – so long as customers can find you! I love this easy breakdown of 7 steps to improve your SEO product page rankings. Here are my summary and thoughts: 1. Lock in a […]

If You Aren’t Using Buyer Personas, Then You Need to Read This Now!

June 6, 2017
in E-Commerce, Marketing
Richard Bergér

Ignore buyer personas and the very existence of your brand is in peril. Consider these three questions as they relate to your business: “Who the heck are we going to talk to? Why will they care? What are we going to say that’s relevant to them?” These three questions are the root of buyer personas, […]

What’s On Your Product Pages?

May 19, 2015
in E-Commerce
Richard Bergér

There are about 20 things that could or should be present on e-commerce product pages. The 20 things can be grouped into three basic categories: Anxiety Reduction, Information, Value. This is actually part of the customer conversion process and where we often get to employ the Mathemagical Customer Conversion Formula. But, of all the 20 things, […]

Is Your Website a Waiter, Or a Salesperson?

April 28, 2015
in E-Commerce
Richard Bergér

In this Marketing Land article by Columnist David Rekuc, he states that with e-commerce websites, “Usually, the problem lies in the fundamental approach they take to online retail.” What does he mean by that? In his article, Mr. Rekuc says, that most brands have built their web experience as a “waiter” mentality instead of building […]

Will Black Friday Get Crushed By Cyber Monday?

Matt Granite at USA Today offers some interesting perspective for e-retailers this holiday season. BTW, remember to get your holiday shopping season advertising and messaging together, too. Planning now, will help get your brand in front more consumers, connect with more shoppers and make more sales. We’ll help you finish out the year with strong […]

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