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When Email Becomes Social

August 6, 2015
in Email Marketing
Richard Bergér

Daniel Burstein, Director of Editorial Content, and Dr. Liva Van Scotter, Editorial Research Manager over at MarketingSherpa provide some rather interesting insights in this post that explores factors that influence commercial email forwards. They start by asking the question, “How do you reach beyond your own list to get your email sends out into this […]

The Power of Personalized Subject Lines in Email Marketing

July 16, 2015
in Email Marketing
Richard Bergér

If your email marketing efforts aren’t including your customers’ names in the subject line, you’re missing out on a 29.3%lift in your open rate. If that isn’t enough to convince you then how about these post-click metrics from Experian that boasts transaction rates 49% higher and revenue per email 73% higher with personalization. Read more […]

How to Create a Successful Email Message

Of all the channels to spend your time optimizing, email is one of the best. Email provides the single most direct line of communication for conversion to sales. With an ROI of approximately 4,300% (according to the Direct Marketing Association), it’s also quite cost effective – virtually paying for itself. With proper relevance, cadence and […]

New Flyers and E-Blasts for Schaeffer Family Homes!

When Schaeffer Family Homes wanted to create an upscale image for their new home community, they selected ASTRALCOM to create a series of flyers and e-blasts to help communicate, connect with, and inspire homebuyers. ASTRALCOM developed a template layout that could easily be edited, going forward, for any community and/or announcement type. Learn how ASTRALCOM […]

The Importance of Being Found When Customer’s Search

July 19, 2013
in Email Marketing, homebuilder, Marketing
richard
Email Marketing, Marketing

Look at these two screen shots demonstrating one of our homebuilder client’s campaigns. In less than 20 days, we’ve become their #3 referral source of targeted homebuyer leads. On a $500 budget! It’s truly astounding. Additionally, it serves to underscore the importance of dedicating a percentage of your ad budget for keyword search marketing. Without […]

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