SEO Turmoil: Why Google’s Recent Volatility Is Driving Marketers Crazy

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SEO Turmoil: Why Google’s Recent Volatility Is Driving Marketers Crazy

How to Stay Sane During Ranking Fluctuations Google’s recent ranking volatility has digital marketers pulling their hair out. Since January 20th, SEOs have reported wild fluctuations—some sites tanking overnight while others mysteriously surge. “It makes no sense,” one marketer lamented, with tracking tools lighting up like a rollercoaster. The uncertainty is maddening, especially with no […]
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How Often Does Google Actually Update its SEO Algorithm?

Why Google Has Increased the Velocity of its SEO Updates Google’s search algorithm is constantly evolving. In the early days, Google would only release a handful of updates per year. However, Search Engine Journal has released a new index revealing that these days, Google rolls out updates nearly every day, with significant core updates occurring […]
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What You Need to Know About the Google Guarantee

The Google Guarantee: A Game-Changer for Digital Marketers In the competitive digital marketing race, any way to attain credibility is worth considering. For digital marketers, the Google Guarantee is just that. The Google Guarantee is more than just a badge; it’s a powerful tool to increase customer trust and conversion rates. Displayed on Google Local […]
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Gemini Gems: A New Power Player for SEO

A New AI-Driven Curveball to Enhance Digital Marketing Have you heard of Google’s Gemini Gems? This new feature within Gemini introduces new opportunities for enhancing your SEO strategies that might just potentially revolutionize search engine optimization as we know it. Google Gemini is an AI initiative designed to compete with advanced AI models like OpenAI’s […]
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The Hustle Behind Organic Traffic Generation

You Don’t Necessarily Need Google to Drive All of Your Traffic The mighty search engine is any brand’s most hotly desired marketing asset – but it is not the only one. In fact, recent additions to Google’s AI functionality and core updates have made SEO a more challenging, messy science than ever. In short – […]
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A Primer on Google Discover

It’s Time to Get Serious About Google Discover If you haven’t heard about Google Discover yet, you’re in good company. This newly launched recommendation tool shows personalized content to users based on their interests and search history. Where will people see it? Discover appears on mobile devices’ home screens and within the Google app, and showcases articles, videos, and other content […]
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How The Sausage is Made: An Overview of Google’s Search Rankings

The Intricate Workings of Google Search and Rankings Did you know that not everything about your status on the Google Search Engine Results Page is algorithmically determined? A recent interview with Pandu Nayak, Google’s Vice President of Search, provides a surprisingly clear and illuminating view of how Google manufactures search rankings. Here are some of his […]
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