The Google Guarantee: A Game-Changer for Digital Marketers In the competitive digital marketing race, any way to attain credibility is worth considering. For digital marketers, the Google Guarantee is just that. The Google Guarantee is more than just a badge; it’s a powerful tool to increase customer trust and conversion rates. Displayed on Google Local […]

You Don’t Necessarily Need Google to Drive All of Your Traffic The mighty search engine is any brand’s most hotly desired marketing asset – but it is not the only one. In fact, recent additions to Google’s AI functionality and core updates have made SEO a more challenging, messy science than ever. In short – […]

It’s Time to Get Serious About Google Discover If you haven’t heard about Google Discover yet, you’re in good company. This newly launched recommendation tool shows personalized content to users based on their interests and search history. Where will people see it? Discover appears on mobile devices’ home screens and within the Google app, and showcases articles, videos, and other content […]

The Intricate Workings of Google Search and Rankings Did you know that not everything about your status on the Google Search Engine Results Page is algorithmically determined? A recent interview with Pandu Nayak, Google’s Vice President of Search, provides a surprisingly clear and illuminating view of how Google manufactures search rankings. Here are some of his […]