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The Latest SEO Algorithm Updates

Google’s Search Algorithm Keeps Us On Our Toes There’s no one way to dance with Google’s algorithm. The ever-evolving nature of deep web SEO keeps marketers on their toes – and gives us ample reason to constantly be checking out the newest, strongest ways to help businesses shine in a changing tech landscape. I’ve covered […]

Get Familiar with Mobile-First Indexing

August 21, 2019
in Google, Mobile
Richard Bergér

Why Mobile-First Indexing is Now Google’s Default – And What That Means for Your Business There are heaps of use cases for mobile queries. Recently I wrote about the uptick in location-based searches as a response to users’ on-the-go approach to search in order to meet their needs in real-time. These days, more than 63% of […]

What Does Google “Near Me” Mean for Your Business?

August 2, 2019
in Google, Local Search
Richard Bergér

Your Customers are Looking for Things Nearby – Make It Easy for Them to Find You Having a smartphone or voice assistant can often translate to behavior we can all identify with – tracking down an easy, convenient destination to scratch a quick consumer itch. How many times have you consulted Google search for “pharmacies […]

Just in: A Design Update for the Google Play Store

July 11, 2019
in Google
Richard Bergér

Google Play’s Material Design Theme is Live in the App Store Have you noticed recent design tweaks to bread and butter Google sites such as Google Voice, Drive, and Gmail? These are just a few of several subtle but key changes coming to the look and feel of the internet giant’s design style. Now live […]

Hungry? Google Maps Will Help You Choose Your Meal

Searching For Restaurant Locations Is Now Sure To Whet Diners’ Appetites Google is constantly upping the ante when it comes to search engine functionality – perhaps with Maps more than anywhere else. As I’ve written about in the past, reviews as a feature of Google Maps puts pressure on restaurants and other small businesses whose […]

Rankbrain – 2018 Strategy Insights for SEO

Bob Warfield recently summarized key strategies to adopt in 2018 for SEO to make the most out of Google’s Rankbrain algorithm. The key points are outlined below. 1. SEO from a business webpage perspective Most SEO campaigns begin by organizing and mapping out a campaign. First, we tackle the webpage. – Which keywords will help […]

Google is Releasing an Official Ad-blocker this February

January 25, 2018
in Advertising, Google
Richard Bergér

Google recently made a major announcement on the release date for a new, official ad-blocker for Chrome. On February 15th, the tech giant will start blocking ads on Chrome, the most popular cross-platform browser. If this seems like a strange step for a company that relies so heavily on an advertising revenue, it actually isn’t. […]

How to Rank Better in Google Local Search? A Local SEO Checklist

January 18, 2018
in Google, Local Search
Richard Bergér

Whether you’re a small business or a big international chain, ranking well in Google Local Search and Google Maps can play a crucial role in boosting your website traffic and conversions. Optimizing for local search can be challenging, but the return is immense. Google recently released a study of local search results which reported the […]

Google Maps: Updated with new look and features

December 7, 2017
in Google, Mobile Apps
Richard Bergér

Google has once again rolled out an updated new look, taking users somewhat by surprise with the new Google Maps. The company has made what it feels are improvements to its navigation app by adding new visual aids that will enhance the user experience. With added icons and an updated color scheme, users can more […]

Content Marketing: How to Rank in the Google Answer Boxes

Google Answer Boxes are now providing a huge marketing opportunity for many businesses. For many years now, digital marketers have been struggling to overcome the challenges of SEO. Google’s algorithm revisions keep throwing marketers a curveball. But, have you ever searched for an answer using Google and received it right away? Well, that is now […]

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