Affect, an agency that helps organizations with PR and social media specializing in healthcare was able to shortlist the top trends that are emerging this coming year. Have a look… ■ There is a need to take full advantage of social media, while not losing sight of traditional methods of advertising. ■ Content must be customized […]

Now more than ever before healthcare professionals must utilize effective marketing strategies. Choosing a physician is no longer random or arbitrary. Rather than making decisions on word of mouth, patients now regularly access comprehensive data on healthcare professionals online. So, as a physician, ensuring that you have a strong online presence is essential. At one […]

Over the past few decades, the business world has experienced a massive shift toward the technological. Healthcare and life-science marketers have kept their distance from making the move. This has happened most often due to perceived issues of liability and risk. The time has come for that to change and the distance these sectors have […]