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In Content Marketing for Healthcare, Compassion Wins

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In Content Marketing for Healthcare, Compassion Wins

How To Work Toward Patient Empowerment through Content Marketing Many of us can relate to the experience of getting sick, looking up symptoms online and feeling overwhelmed. The enormous amount of health-related data online comes with conflicting opinions and stems from sources that are either not vetted, seeking to push an agenda or fail to […]

Marketing to Healthcare Professionals – What’s the Key Ingredient Most Campaigns are Missing?

February 15, 2019
in Healthcare
Richard Bergér

B2B Marketing Campaigns Require Eye-Catching Angles – Especially in Healthcare It’s not easy being a standout brand – especially when your marketing targets are some of the most discerning, scientific thinkers in the professional sphere: healthcare and medical practitioners. When it comes to influencing consumer behavior, marketers have a crucial advantage in that buyers’ behavior […]

How Can Physicians and Medical Practices Hone Their Marketing Presence?

January 17, 2019
in Healthcare, Marketing
Richard Bergér

A Layered Recipe for Medical Brand Awareness will Ensure Long-Term Value More and more people are aging and in need of medical services – and with them, the healthcare field continues to boom. As the competition rises, how can medical practitioners distinguish themselves and gain the valuable, lasting trust of patients who will keep coming […]

How Can You Make A Difference In Healthcare With Content Marketing?

Putting Feeling at the Center of Healthcare Messaging It comes as no surprise that healthcare is on everyone’s minds these days. The way brands approach health-related topics can make or break customers’ trust and sense of purpose in aligning with a health-related mission, product or service. Humanizing stories related to health can protect brands from […]

The Role of Marketing in The American Health Care System

April 19, 2018
in Healthcare, Marketing
Richard Bergér

Health care has become a hot topic in the United States due to its role in our society. However, according to a recent report by The Commonwealth Fund, the The United States spends a huge amount of its budget on health compared to other high-income nations yet the country is among the lowest ranked when […]

A Cure for Boring Healthcare Advertising

April 4, 2018
in Advertising, Healthcare
Richard Bergér

It is estimated that healthcare industry spent $9.7 billion in 2015 on advertisements and marketing. This trend is replicated in many countries around the world. However, this marketing segment seems to be struggling with the most boring ads. Why is that? Some feel that a big part of it could be a result of “creative […]

Healthcare Marketing Prescriptions for 2018

March 8, 2018
in Healthcare, Marketing
Richard Bergér

Affect, an agency that helps organizations with PR and social media specializing in healthcare was able to shortlist the top trends that are emerging this coming year. Have a look… ■ There is a need to take full advantage of social media, while not losing sight of traditional methods of advertising. ■ Content must be customized […]

Why Healthcare Providers & Organizations Must Market Themselves

October 24, 2017
in Healthcare, Marketing
Richard Bergér

Now more than ever before healthcare professionals must utilize effective marketing strategies. Choosing a physician is no longer random or arbitrary. Rather than making decisions on word of mouth, patients now regularly access comprehensive data on healthcare professionals online. So, as a physician, ensuring that you have a strong online presence is essential. At one […]

The Seismic Shakeup in Healthcare Marketing: Are You Ready?

Over the past few decades, the business world has experienced a massive shift toward the technological. Healthcare and life-science marketers have kept their distance from making the move. This has happened most often due to perceived issues of liability and risk. The time has come for that to change and the distance these sectors have […]

What Top 5 Things Are Patients Looking For Online?

January 26, 2017
in Healthcare
Richard Bergér

If you’re a healthcare provider that deals directly with patients, then it pays to have your marketing and content initiatives leverage what patients are looking for online. Knowing that most patients start their healthcare information journey online, how do your website and social media content stack up? Does your content plan address what patients and/or […]

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