SEO Fundamentals for Local Businesses

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SEO Fundamentals for Local Businesses

Why Business Locations Need Their Own Landing Pages and SEO Plans When a business expands its footprint to multiple brick-and-mortar locations, they are tasked with re-creating the magic that makes a space feel uniquely theirs. Much like customizing the paint and design of a space, creating different landing pages for different business locations requires thoughtful strategic […]
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How to Structure Site Data for Local Search

A Breakdown of Schema Markups for Local SEO To succeed in the local SEO game, marketers have become exceedingly familiar with the need for optimized elements on landing pages. Still, not all are aware of the value of applying schema markup to a business’ site. Schema markup is a form of microdata that creates an augmented description […]
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On the Necessity for Location-based Landing Pages

How to Ensure Your Local SEO Strategy is Driving Traffic Having a variety of landing pages that represent your business’ various offerings is a staple in the digital marketing world. Creating different landing pages increases your chances of showing up in relevant searches and at least gaining more visibility online – if not converting customers. […]
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How To Find Your Competitive Edge for Local SEO

Getting Ahead in Local Search is Equal Parts Art and Science Are you eager to outshine the competition when it comes to local search? There are a number of must-haves as you claim your share of the local search ecosystem. Here’s a checklist to ensure that your business gains the visibility and customer attention it deserves: Set […]
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What Can Location-Based Marketing Do For Restaurants?

Restaurants Can Make Conversions A No-Brainer with Location-Based Marketing The customer journey for diner acquisition is unique. Once they enter a restaurant, chances are, customers going to make a purchase. For this reason, it’s crucial for restaurant owners to focus on guiding people into physical locations. Location-based advertising and location-based services are essential tools that every […]
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Make Localized Marketing a Priority For Your Business

How To Approach Marketing for Businesses with Multiple Locations At ASTRALCOM, we have been obsessing over the way location-based marketing has swept the digital ecosystem – and has become an utterly native way of using the internet via desktop, laptop, smartphone, or audio device for users around the world.    A recent study includes findings by the revered research […]
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Local SEO For Beginners

How To Ensure That Your Local SEO Efforts Drive Results As I have written about here and here, the trend of optimizing business’ sites for local search is not going anywhere anytime soon. Local search is becoming vernacular for digital natives and customers across segments – and it’s pervasive. People can ask their voice assistants […]
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Why Do ‘Near Me’ Searches Matter for Restaurants?

Optimizing for ‘Near Me’ Searches is Essential for Restaurants’ Success “Near me” searches, or local searches, are all the rage these days. From a user’s perspective, it has never been easy to indulge in convenience and find what you want, when you want it. Eating is one of the most essential, impulse-driven behaviors – which […]
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