How To Find Your Competitive Edge for Local SEO

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How To Find Your Competitive Edge for Local SEO

Getting Ahead in Local Search is Equal Parts Art and Science Are you eager to outshine the competition when it comes to local search? There are a number of must-haves as you claim your share of the local search ecosystem. Here’s a checklist to ensure that your business gains the visibility and customer attention it deserves: Set […]
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What Can Location-Based Marketing Do For Restaurants?

Restaurants Can Make Conversions A No-Brainer with Location-Based Marketing The customer journey for diner acquisition is unique. Once they enter a restaurant, chances are, customers going to make a purchase. For this reason, it’s crucial for restaurant owners to focus on guiding people into physical locations. Location-based advertising and location-based services are essential tools that every […]
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Make Localized Marketing a Priority For Your Business

How To Approach Marketing for Businesses with Multiple Locations At ASTRALCOM, we have been obsessing over the way location-based marketing has swept the digital ecosystem – and has become an utterly native way of using the internet via desktop, laptop, smartphone, or audio device for users around the world.    A recent study includes findings by the revered research […]
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Local SEO For Beginners

How To Ensure That Your Local SEO Efforts Drive Results As I have written about here and here, the trend of optimizing business’ sites for local search is not going anywhere anytime soon. Local search is becoming vernacular for digital natives and customers across segments – and it’s pervasive. People can ask their voice assistants […]
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Why Do ‘Near Me’ Searches Matter for Restaurants?

Optimizing for ‘Near Me’ Searches is Essential for Restaurants’ Success “Near me” searches, or local searches, are all the rage these days. From a user’s perspective, it has never been easy to indulge in convenience and find what you want, when you want it. Eating is one of the most essential, impulse-driven behaviors – which […]
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Why Businesses Offer Discounts Through Google Maps

Google Maps Offers Businesses New Opportunities to Connect with Customers Google Maps is quickly positioning itself as the be-all, end-all service for on-the-go users. Recently I wrote about the power of Google Maps to help diners choose their meals with user-generated content and image uploads – now, users can follow businesses so that they never […]
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The Case for Local Healthcare

Why Healthcare Facilities Benefit from Going Local – and What’s Changed What is the healthcare system doing to affect change at the level of patient services? According to a recent editorial on this topic, hospital systems are in the midst of a major transition moment characterized by consolidation and conglomeration. Hospitals and healthcare practices are […]
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