Human-Centered Marketing Needs to Center Aspirational Human Experiences Digital marketing has many layers – it requires technical prowess, the ability to keep up with cultural and technical trends, data analysis, and, of course, content generation. At its heart, marketing is about appealing to human impulses and responding to people’s unmet needs. Done well, human-centric marketing can have […]

The Impact of Decreased Attention Spans in Marketing and Culture Our digital lives follow us everywhere. The dings and buzzes of our smartphones join us on dates, hikes, vacations, family events, commutes, and more. It is not surprising, then, that psychologists and social scientists are engaged in an ongoing debate about whether people’s attention spans are genuinely […]

Why Creator Marking is Sweeping Social Media Advertising When you are scrolling your social feeds and encounter a post labeled “AD,” how do you respond? While influencer marketing was conceived to help brands situate lifestyle products and services in authentic situations, brands have defaulted to canned language and delivery as the format has aged. Enter creator […]

The Groundbreaking Practice of Neuromarketing In the rapidly evolving world of digital marketing, it takes innovation to stay ahead of your competitors. One powerful innovation approach may be hiding in plain sight and can be unlocked through your customers’ minds. When customers’ brains meet your marketing strategy, the result is called neuromarketing. This modality highlights how […]

Can Your Healthcare Brand Stand Up To the Sea of Sameness? ‘Go bold’ may not be a predictable approach for healthcare brands. After all, customers rely on healthcare providers to be accurate, factual, approachable, and consistent with their expectations. Highly stylized, braggadocios, sarcastic brands are unlikely to build trust with healthcare customers. And yet, as one […]

Tricks of the Trade: A Marketing Funnel is a Way to Better Identify with Customers Marketing is an iterative discipline – the work never really ends, and the value marketers provide is constantly in motion to keep up with the pace of social, cultural, and technological change. A marketing funnel is a model of your customer’s […]