Framework Alert! Identify With Your Target Audience Using This Powerful Tool Every marketer’s deepest hope is to address target customers in a way that feels relevant, useful, and personal. Speaking to their emotions, pain points, and desires creates a more meaningful impression and indicates that you can offer them legitimate value. How can they do this? Enter the value proposition canvas, a tool that helps businesses […]

The Space Between Transactions and Marketing is Just a Test Away Are you learning from and with your target customers as they engage with your digital content? If not – it’s never too late to launch simple A/B tests and discover more about what customers want. Perhaps you can find ways to tweak site configurations […]

Human-Centered Marketing Needs to Center Aspirational Human Experiences Digital marketing has many layers – it requires technical prowess, the ability to keep up with cultural and technical trends, data analysis, and, of course, content generation. At its heart, marketing is about appealing to human impulses and responding to people’s unmet needs. Done well, human-centric marketing can have […]

The Impact of Decreased Attention Spans in Marketing and Culture Our digital lives follow us everywhere. The dings and buzzes of our smartphones join us on dates, hikes, vacations, family events, commutes, and more. It is not surprising, then, that psychologists and social scientists are engaged in an ongoing debate about whether people’s attention spans are genuinely […]

Why Creator Marking is Sweeping Social Media Advertising When you are scrolling your social feeds and encounter a post labeled “AD,” how do you respond? While influencer marketing was conceived to help brands situate lifestyle products and services in authentic situations, brands have defaulted to canned language and delivery as the format has aged. Enter creator […]

The Groundbreaking Practice of Neuromarketing In the rapidly evolving world of digital marketing, it takes innovation to stay ahead of your competitors. One powerful innovation approach may be hiding in plain sight and can be unlocked through your customers’ minds. When customers’ brains meet your marketing strategy, the result is called neuromarketing. This modality highlights how […]