What Makes Healthcare Marketing Uniquely Challenging?

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What Makes Healthcare Marketing Uniquely Challenging?

Can Your Healthcare Brand Stand Up To the Sea of Sameness? ‘Go bold’ may not be a predictable approach for healthcare brands. After all, customers rely on healthcare providers to be accurate, factual, approachable, and consistent with their expectations. Highly stylized, braggadocios, sarcastic brands are unlikely to build trust with healthcare customers. And yet, as one […]
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Unpacking Your Marketing Funnel

Tricks of the Trade: A Marketing Funnel is a Way to Better Identify with Customers Marketing is an iterative discipline – the work never really ends, and the value marketers provide is constantly in motion to keep up with the pace of social, cultural, and technological change. A marketing funnel is a model of your customer’s […]
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A Crash Course on GA4

How Analytics Should Fuel Marketers’ Priorities Attention, marketers! How closely are you linking your SEO and PPC strategies with your data analytics? To optimize your digital campaigns, it is essential to have a solid grasp of Google Analytics, now in its fourth generation (or GA4). By effectively implementing event and conversion tracking, leveraging machine learning, and […]
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What Types of Media Do You Rely On?

Understanding the Interplay Between Paid, Owned, and Earned Media As marketers, we use different types of digital media each day. It is critical for business stakeholders to have a shared understanding of their media landscapes, accounting for paid, owned, and earned media to make the best use of each in their marketing strategies. Here is a breakdown […]
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Why Testimonials Are Essential Marketing Material

Smart Ways To Leverage Happy Customers Positive feedback feels great – who could deny the satisfaction of hearing that a product, service, or experience was well received by a customer? So often, great customer response is a key that can unlock other potential customers’ buying potential or convince them to pull the trigger. Here are […]
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Healthcare Business Review Ranks ASTRALCOM In Top 10 Healthcare Marketing Agencies for 2023

A testament to ASTRALCOM’s dedication to healthcare marketing   We are absolutely thrilled to announce that ASTRALCOM has been named one of the Top 10 Best Healthcare Marketing Agencies for 2023 by Healthcare Business Review. This recognition is a testament to our team’s hard work and dedication to helping healthcare organizations connect with their audiences […]
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Success Stories When Technology Meets Traditional Marketing

Old Meets New: Tech-Enabled Solutions Work Best in Tandem with Traditional Marketing Strategies No two businesses are alike – and with the preponderance of tools, tech, and services out there that are designed to boost your marketing impact, it can be challenging to know how far down the digital marketing rabbit hole you should go. […]
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