What happens to your business when your customers search by talking? As search engines evolve, marketers need to take advanced measures to stay relevant and to create a clear, searchable path for customers browsing the web. These days, according to the latest from Entrepreneur, more than 40% of adults are going to voice-search first, and […]

How Do Search Engine Results Pages Understand User Intent? User intent is at the core of how Google’s search rankings operate. Rather than simply relying on keywords – which would be privileging a business-centric approach to the web – Google is committed to focusing its algorithm’s efforts on user intent, which means evolving search parameters […]

How SEO’s Algorithms Act Like Living Species Of the hundreds or thousands of factors that affect the ranking in a Google Search, what has the biggest impact on your business? A recent deep dive on this subject in Search Engine Journal describes an interesting theory among today’s SEO experts that the featured snippet may rely […]

How To Build Up Your Site’s Technical SEO From The Ground Up Optimizing a website for search engine success is a multifaceted process – there are many ways to help ensure that a site can be discovered and matched with content-appropriate keywords. For technologists and business owners, the checklist of technical SEO components can feel […]

How Do Reviews Impact SEO, And What Should Your Business Do About It? A recent article by Social Media Today explains in detail how you can roll out the red carpet for Google My Business (GMB) in order to maximize the value and uptake on local reviews. While Google+ has long since lost traction, GMB […]

New Season, New Algorithm: How Can Businesses Leverage User Intent? A search engine offers answers – however, Google’s ever-expanding model now allows for Search Journeys. Search Journeys are an extension of Google’s strongest, most powerful AI that allows context-driven results to emerge when users search for things using conversational or inexact language. The AI tracks […]

Does Your Site Use Javascript? If So, Your SEO May Need Attention Whether or not your site is built in JavaScript, there’s a chance you may need to tweak your SEO to improve performance. Google’s Martin Splitt, a frequent spokesperson and industry expert on SEO essentials and best practices, has been offering a video series […]

Audit Your SEO – It’s Like an Oil Change for Your Website What happens when you lose track of your website’s SEO? There’s a lot that can go wrong – from error pages to redirected links, duplicated content or content that doesn’t function across device dimensions. Keeping track of your website’s health and search engine […]

How Can You Harness the Full Potential of Your SEO? Knowing how to ensure your web content reaches people is highly contingent on the value of your SEO strategy. These days, reaching a significant place in the Google search lineup absolutely calls for high-quality site content. Leveraging keywords effectively throughout your site and using effective, […]