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In SEO, What Could Be More Important than PageRank?

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In SEO, What Could Be More Important than PageRank?

For starters, metrics like goal completions, session depth and user engagement – which all are related to website design – are all more important than PageRank. At least that’s what Matt Cutts from Google says. That totally fits our model of how we’ve done SEO since the beginning. Sites with the best user experience will […]

A Good Reputation is More Valuable than Money

May 2, 2014
in Online Reputation Management, Search Engine Optimization
richard

Publilius Syrus was an Assyrian born slave and a writer of Latin maxims. He said, “A good reputation is more valuable than money.” He must’ve spoken the truth because, ultimately, he was freed by his master. Today, a company’s brand – even your personal brand – are a social commodity to be cultivated and protected […]

Ancient Olive Trees Also Grows Online Traffic with Help from ASTRALCOM

Northern California company, Ancient Olive Trees, has long worked with landscape architects to integrate their magnificent mature olive trees. They also produce an outstanding and unique olive oil from those very same trees, using a harmonious blend of early harvest Arbequina and Arbosana olives. Ancient Olive Trees turned to the team at ASTRALCOM to create […]

H&H Homes Selects ASTRALCOM as Agency of Record

March 20, 2014
in homebuilder, Marketing, Search Engine Marketing, Search Engine Optimization
richard

Recently, ASTRALCOM announced that we had entered into a term arrangement as agency of record with H&H Homes to provide marketing, advertising and customer experience optimization services. H&H Homes, located in Fayetteville, NC was founded by Ralph and Linda Huff in 1991 and was named one of the top 100 builders in the United States […]

Be Found and They Will Come

For each percentage point that traditional advertising declines, inversely, search engine advertising gains. Why? Because everyone uses a search engine to find something. From books and music to restaurants, hotels, entertainment – you name it. In today’s business environment it pays to be found when consumers are looking. According to comScore, the search market share, […]

Gehan Homes Chooses ASTRALCOM to Lift Search and Customer Engagement

February 27, 2014
in homebuilder, Search Engine Optimization
richard

Last year, ASTRALCOM announced that they had entered into a term arrangement with Gehan Homes to provide digital business services. Gehan Homes, headquartered in Dallas, Texas, is a privately held homebuilder helping homebuyers achieve the dream of home ownership for over 25 years. Known for their award-winning designs, quality craftsmanship, smarter floor plans and competitive pricing, Gehan […]

Google’s Hummingbird Evolving SEO

Recently, in mid-August (reports point to approximately August 23rd), Google launched its “Hummingbird” update. Billed as an entirely new engine to drive search, Hummingbird focuses on conversational search rather than mere keywords. Google’s search chief Amit Singhal revealed in a press conference that Hummingbird represents, for the first time since 2001, a Google algorithm that […]

Happy Holidays From Bing

November 14, 2013
in Search Engine Marketing, Search Engine Optimization
richard

Being Bing-certified has advantages. Especially, if you’re an ASTRALCOM client. Checkout this Holiday Package we received from Bing. It includes some Holiday Cards, a cool Bing pen and two $50 search marketing credits. Who wants them? First come, first served! Typically, our Bing/Yahoo SEM pros turn click-thru ratios (CTRs) of better than 5% when running […]

Search Marketing Double Whammy!

October 17, 2013
in Search Engine Marketing, Search Engine Optimization
richard

Search users can typically be lumped into two different camps: “buyer behavior” and “buyer intent.” Consumers in the buyer behavior category are generally doing product or company research via organic search engine queries. Consumers in the buyer intent category have passed the research stage and are closer to being ready to purchase. This last group […]

ASTRALCOM Achieves Amazing SEO Rank for Client Konnect PR

October 10, 2013
in Search Engine Marketing, Search Engine Optimization, Uncategorized
richard

ASTRALCOM’s SEO services landed our client, Konnect Public Relations, a page 1/rank 1 SERP for the keyword “PR Agency.” Of course, this didn’t happen overnight. Only through long-term SEO efforts, did we achieve this positioning for our client. Interested in achieving outrageous placement for keywords that are relevant to your business? While we cannot guarantee […]

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