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Why HERS is More Important Than Ever

May 10, 2017
in homebuilder, Thought Leadership Series
Richard Bergér

Updated July 16, 2022 How can HERS help sell hew homes, you ask? It’s easy, especially when you’re able to demonstrate how much money can be saved by living in an energy-efficient home vs a typical used house. What is HERS? Cathie Ericson, a real estate journalist gives a perfect overview of what HERS is […]

How Do You Wear Your Landing Pages?

May 3, 2017
in Landing Pages, Thought Leadership Series
Richard Bergér

Updated May 10, 2022 Conversions are the holy grail of digital marketing. They are considered as the ultimate outcome and serve as the official hand-off to the sales team. But, of the 4 C’s in the Mechanics of a Conversion, the 4th C is the most difficult for homebuilding marketers to deliver on. And that’s […]

Here is How to Increase Your Website Lead Conversion Rates

April 6, 2017
in Conversion, Landing Pages, Thought Leadership Series
Richard Bergér

Updated February 27, 2022 With a 450% increase in conversions, it’s no wonder that Casa Pacifica’s conversion landing page has quickly become a critical tactic in their online marketing efforts. When comparing the newly developed conversion landing page against the previous old one, over a 3-week period earlier this year, Casa Pacific witnessed an astounding […]

The Art and (Neuro)Science of Using Words

March 22, 2017
in Content, Marketing, Thought Leadership Series
Richard Bergér

Updated December 4, 2023 We’re often asked how we’re able to produce such dramatic lift in CTRs and in conversions for our clients. It’s no secret. We’ve been using word tactics in our content development since forever and the results are clear. See any number of micro case studies available on our homepage and you’ll […]

What’s the Average Click-thru Metric for PPC? For Display?

January 12, 2017
in Google, Search Engine Marketing, Thought Leadership Series
Richard Bergér

So, when we’re asked about an average CTR in display advertising, or an average CTR in a specific vertical in PPC, we have a lot of options on how to respond. For example, average CTR according to Google? According to the “market”? According to our experience in a specific vertical? Let’s try an experiment together […]

The 5 Biggest Secrets to Writing Effective Content for SEO

October 18, 2016
in Search Engine Optimization, Thought Leadership Series
Richard Bergér

Our CTO, Erik, doesn’t write many articles. But when he does, it’s a definite worthy read. Check out this post he wrote on SEO and content. As professional marketers, you know it’s imperative to be producing high-quality content for your website. And yet, what if I told you that you’re most likely producing the wrong […]

ASTRALCOM Defines the Digital Journey to a New Home Purchase

Updated April 12, 2023 While the overall psychological process of consumers buying a new home and homebuilders selling a new home hasn’t changed, how consumers interact with homebuilder brands has. Moreover, the ways and means – the customer touchpoints – that consumers use to engage with brands is a fluid and constantly changing environment. Yet, […]

Why Measuring Cost-Per-Acquisition is Rarely Correct

Updated October 21, 2022 Homebuilder Case Study: Display Campaign CPA Many times, once a client is up-and-running with advertising campaigns, the question arises as to value of the effort. The Cost-per-Lead, or Cost-per-Acquisition from paid search, social media, and trackable print efforts, too. In today’s market, these channels are indeed all measurable. But how do […]

Content is King. Context is Queen. Conversion is the Royal Heir.

October 7, 2014
in Content, Marketing, Thought Leadership Series
Richard Bergér
Content Marketing

Updated October 7, 2022 It’s like this: Content is King. Context is Queen. Conversion is the Royal Heir. We were just finalizing this axiom and the related graphic, when we ran across this awesome post by Alexandra Maia. Great minds think alike, indeed. Our version includes a third part and viola: a New Royal Family […]

Owned, Earned and Paid: The Golden Content Triangle

The content tripartite known as Owned, Earned and Paid media has been shaping marketing and advertising for the last five or six years and is proving more important than ever in today’s messaging marketplace. Owned Media and Paid Media both have their place in the content mix, but Earned Media is often considered the holy […]

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