Artificial Intelligence Archives

Our Archive

More News & Blog

Don’t Be Afraid of the Big Bad LLM

What Large Language Model Optimization Means for Marketers We’ve entered the age of LLMO, or Large Language Model Optimization, where content isn’t written only for humans or search engines, but for AI systems that interpret, summarize, and cite it. ChatGPT and Gemini may feel magical to use, but all that content has to come from […]

From SEO to AIO: Why Optimization Is Evolving

November 7, 2025
in Artificial Intelligence, Search Engine Optimization
Richard Bergér

How to Upgrade Your SEO Strategy for AI-Driven Search Search isn’t what it used to be. Now that AI answers, conversational search, and generative systems have become routine, the classic SEO playbook is undergoing a major transformation. The shift from SEO to AIO (AI Optimization) means optimizing not only for visibility, but for being the […]

The Future of Search, Or Why Quality Content Is the New Currency

Search, Shopping, and the Why Behavior Favors Quality Content Using a search engine is no longer just about finding information, it’s about shaping a person’s entire informational and shopping journey. In the e-commerce world, ChatGPT is now here to help people shop. According to OpenAI, its latest updates highlight a pivot toward quality-first shopping formats, […]

Ethical AI & Mental Health: How to Market Wellness Responsibly

AI, Mental Health, and the Healthcare Marketer Mental health is no longer a niche conversation – it’s part of everyday wellness. As more people turn to AI for therapy, self-help, and mental support, healthcare marketers need to adapt. The opportunity is ripe to meet audiences where they are, with empathy, credibility, and ethical design. AI […]

Agentic AI and the SEO Revolution

SEO 2.0: Let AI Agents Do the Heavy Lifting We’re entering a new era of SEO where smart AI agents increasingly do the heavy lifting. Rather than simply leaning on tools, marketers now deploy agentic AI, models that can ideate, audit, and even generate content, with humans in the loop for oversight. This evolution reframes […]

How to Get Your Content Cited by AI: A Comprehensive Guide for 2025

June 17, 2025
in Artificial Intelligence, Content Marketing
Richard Bergér

Why You Need To Optimize Content for AI Recognition As generative AI becomes a mainstream tool for information discovery, the rules of content visibility are evolving fast. It’s no longer just about getting to the top of Google’s search results. Today, getting your content cited by AI models like ChatGPT, Gemini, and Perplexity is the […]

Machine Learning and SEO: Understanding Google’s Evolving Ranking Factors

June 3, 2025
in Artificial Intelligence, Search Engine Optimization
Richard Bergér

Decoding Google’s ABC Ranking Signals: What Digital Marketers Need to Know A Department of Justice hearing revealed internal Google documentation that confirms what many in the SEO world have long suspected: content ranking is more complex and hand-made than many SEO professionals expected. One of the biggest takeaways is just how many ranking signals Google […]

Navigating Google’s AI Overviews: What Digital Marketers Need to Know

Google is Expanding Search with AI (Again): What This Means for Digital Marketing As AI search results join the search engine results page, we are reminded that change is a constant for digital marketers who are keeping pace with new technologies. Google’s recent introduction of AI Overviews and the experimental AI Mode is reshaping the […]

SEO Fundamentals Still Reign in the Age of AI Search

March 18, 2025
in Artificial Intelligence, Search Engine Optimization
Richard Bergér

Why SEO Fundamentals Still Matter in the AI Search Era The rise of AI-powered search has reshaped how people find information, but the core pillars of SEO—quality content, technical optimization, and authority—remain as crucial as ever. While AI search tools like Google’s Search Generative Experience and ChatGPT-driven engines introduce new ranking dynamics, brands that stick […]

AI Search Optimization: Technical Steps to Improve Visibility

February 13, 2025
in Artificial Intelligence, Content Marketing
Richard Bergér

Making Your Structured Data Accessible for AI Search Engines We’ve all been on the SEO bandwagon for years – but now that ‘Googling’ behaviors compete with ‘just ask ChatGPT,’ AI search deserves every brand’s attention. AI search optimization focuses on enhancing a website’s visibility and performance within AI-driven search engines. Unlike traditional SEO, which primarily […]

LET'S HAVE A CONVERSATION: 800.536.6637

We use

Learn more.